How to Build Your Brand on Social Media?

Feb 11, 2025

By Two minute reports

10 min read

As of today, 63.8% of the global population are internet users. With such an enormous audience at your fingertips, using the power of social media for your brand isn't just an option; it's a necessity!

However, standing out in the crowd is not easy, especially as niches become more competitive. To get the edge over others, you need tips to revamp your social media marketing strategy, introduce creativity in content, and show consistency on various social media platforms. 

If you’re struggling to build a social media brand, stick with us. This blog post provides a complete roadmap.

Roadmap to Building Your Social Media Brand

By focusing your social media marketing efforts and following a proper plan, you can build a social media presence, even if it seems difficult at first. 

This roadmap explains each step you need to complete to build your social media brand. Each point will lay a solid foundation for your social media presence. 

So, try not to miss a single one.

1. Define your brand identity

Your brand identity combines your company name with your business design and operations while highlighting what makes you unique in the market. It should become an elevator pitch that people grasp in an instant.

Start by defining the main objectives of your brand and then understand its core characteristics. Ask yourself:

  • What does my brand stand for?
  • Who can benefit from my brand?
  • Who am I trying to connect with?

To do this, you must understand your mission, vision, and values. For example, a fitness coach might want to help people live healthy lives, not just about workouts. They might also want to create an online community for people who are into fitness and conscious eating. 

Many beginners fail because they don't properly consider their audience when building their brand identity. Find out what your audience wants and which social media platforms they use.

To have a better understanding of your target audience, ask yourself:

  • What matters to them, and what problems do they need help solving?
  • Which platforms do they normally use?

Once you’ve established your social media brand identity, the journey continues with choosing the right platforms. 

2. Choose the right platforms

Choosing the platform for your brand is another crucial decision. You might have heard the phrase, “Not all social media platforms are created equal.” 

Recognize that not all platforms are suitable for your brand. Focus on where your target audience spends their time and what content they most likely consume. According to a 2024 global survey, approximately 51 percent of responding B2C marketers said Facebook was the most important social media platform. For B2B professionals, LinkedIn was the top choice, with 44 percent selecting it as their primary platform. 

  • Instagram is perfect for ecommerce, fashion, travel, or fitness niches. The platform is most suited for content with high-quality images, engaging reels, stories, and posts showcasing products.
  • LinkedIn is perfect for B2B companies, freelancers, or professionals. It is perfect for long-form articles, industry insights, thoughtful leadership content, and professional updates.
  • TikTok is perfect for young people who love watching entertaining short videos.  The content type for this platform must be quick, snappy, and highly engaging. For instance, you can try trending challenges, behind-the-scenes (BTS) content, etc.

Working on the wrong platform and content type wastes resources and time. For instance, a bakery will not attract customers if it shares pictures of its delicious cupcakes on LinkedIn. Similarly, a business coach will not succeed much on Instagram while offering B2B professional tips.

With your social media platforms sorted, it’s time to strategize the content you’ll share.

3. Create a content strategy

Posting randomly won’t cut it. You need a plan and a unique voice. Let’s first talk about planning. 

Decide what type of content you’ll share: 

  • Educational: Tutorials or tips, like Sephora’s beauty tutorials, provide valuable insights while subtly promoting their products. 
  • Entertaining: Fun behind-the-scenes clips, just like Netflix, which engages its audience with memes, bloopers, and relatable content for the audiences.
  • Promotional: Product launches or offers. Many companies, such as Apple, use this content strategy, which provides subtle glimpses of their new, upcoming products.

As we told you, consistency is important to stand out on social media. To keep yourself consistent and organized, consider creating a content calendar. We recommend using tools like Google Calendar or Trello

Trello (1).pngImage source: Trello

 

Time to discuss the voice…your brand's unique voice. First, think of yourself and how you want to position your brand. Are you:

  • Funny
  • Professional 
  • Motivational

Based on this, bring in consistency in the tone of your content. Remember, consistency in tone can build brand recognition.

However, bringing a consistent tone to social media content requires effort and time. AI tools like AI Sentence Generator can help streamline this. It will help you craft the textual content for your social media in a consistent tone.  Please note that these tools are meant to enhance, not replace, the authentic voice. 

Tip: Focus on visual storytelling. High-quality images and videos grab attention. Free tools like Canva, PhotoADKing, and DesignWiz can help you design eye-catching flyers without graphic design skills.

After setting up your strategy, the next critical element is engaging with your audience.

4. Engage with your audience

A common mistake that most new social media brands make and regret is forgetting the social aspect of social media. Remember that social media thrives on interaction. 

Treat social media as a two-way street by actively engaging with your followers. Respond to comments, acknowledge feedback, and initiate conversations. Thank those who support your brand while addressing concerns from those who may not be fully satisfied. To further enhance engagement, utilize interactive features that most of the top brands leveraged, like:

  • Polls
  • Q&A sessions
  • Live streams
  • Collaborations with influencers
  • User-generated content, aka UGC (best for building a sense of community)

There is much room and angles to explore, finding new ways to interact with the audience. Depending on your business's niche, type, and nature, these can vary. So, don’t let us stop you from reaching new heights!

5. Invest in advertising

Paid advertisement is a good way to boost a brand's reach and make targeting specific audiences easy. For example, with Meta Ads, you can set filters like age, location, and interests on Facebook and Instagram to reap more business.

Suppose you are a local gym owner trying to establish a brand. Using social media advertisements, you can target people aged 20-40 within a particular radius of your location. This can show them your posts, attracting the target market to the gym in no time.

By using paid advertisements, you can easily build a brand on social media, however, with a careful promotional strategy. You must show them what your business truly is without filling the air with fake promises or services you can’t fulfill in the future.

6. Measure Success

Do not forget to measure the Ads performance from time to time. As they say, you can’t improve what you don’t measure. 

Use social media analytics to track what’s working and what’s not. Like Instagram, you can measure your post's engagement rates, e.g., likes, comments, and shares. Similarly, you can monitor profile views and post reach on LinkedIn.

While these are effective ways to measure performance, detailed analytical tools are necessary to automate much of the measuring tasks and quickly get to the root of the matter. Platforms like Two Minute Reports offer tools to automate the ad reporting process across different social platforms. 

Facebook Ads vs Google Ads vs LinkedIn Ads
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Facebook Ads vs Google Ads vs LinkedIn Ads

Tools like Hootsuite provide in-depth pie charts, histograms, and other visual elements to track the performance of your social media posts. Hootsuite also makes it simple to gather feedback from the audience, which can help you decide to keep, discard, or alter a campaign.

Final Words

To succeed on social media, you must clearly design your brand identity and pick the best platforms for your content. Then, be keen on interacting with audiences and running paid promotions while tracking your success.

Stick to the roadmap we've mentioned to use social media's vast capabilities to build your impactful brand presence. Start implementing these actions today to see quick changes to your business.

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Frequently Asked Questions

What are some examples of social media branding?

Companies build a strong online presence and continue to survive the competition by running brand awareness campaigns that create trends. For example, Nike leverages the iconic "Just Do It" slogan to reinforce its brand while Spotify turns personalized user experiences into an organic promotion with “Spotify Wrapped".

What is social media marketing?

Social media marketing (SMM) involves using platforms like Facebook, Instagram, LinkedIn, and Twitter to promote products, increase brand awareness and engagement, and drive traffic to a website.

What are the types of social media marketing?

The several types of social media marketing are:

  • Content Marketing.
  • Influencer Marketing
  • Paid Advertising
  • Affiliate Marketing
  • Community Building
  • Social Commerce

Which platform is best for brand awareness?

Different platforms cater to different demographics and user preferences, so it's essential to align the choice of platform with where your target audience is most active.

  • Instagram: Visual storytelling works best for millennials and Gen Z.
  • Facebook: Broad audience, ideal for community building. 
  • LinkedIn: Best for B2B marketing, professionals, and thought leadership.
  • YouTube: The go-to platform for all ages looking for video content.
  • TikTok: Excellent for viral content engaging Gen Z and younger millennials.
  • Twitter (X): Used by professionals, journalists, and tech experts to gather real-time updates and industry news topics

What are the KPIs for brand awareness?

Key Performance Indicators (KPIs) to measure brand awareness include:

  • Reach: number of users who saw your content.
  • Impressions: Number of times your content was viewed.
  • Engagement rate: Likes, comments, shares, and clicks.
  • Mentions & shares: Number of times others mention or share your brand.
  • Follower growth: Increase in followers/subscribers over time.
  • Website traffic: Number of visits driven from social platforms.
  • Brand sentiment: Analysis of how people feel about your brand 

What are the four stages of brand awareness?

The four stages of brand awareness define the customer journey. It includes brand recognition, recall, top of the buyer’s mind, and action. These levels help marketers refine their strategies by analyzing customer behavior, identifying areas where they drop off, and so on.

What is the 50/30/20 rule for social media?

The 50/30/20 social media rule states that 50% of your posts should focus on engaging content, 30% should be valuable posts aligning with your niche, and the remaining 20% should be for your promotions.

What is the 5 5 5 social media strategy?

Follow this simple 5 5 5 strategy to boost social media engagement. Comment or repost 5 posts and like 5 posts—all within 5 minutes. 

What are the 7 steps to good content strategy for a successful social media presence?

Here are the seven steps to develop an engaging content strategy:

  • Set clear objectives
  • Research your audience and know their pain points
  • Choose the right platforms
  • Plan your content types
  • Create a content calendar
  • Engage and interact with your audience
  • Track and analyze metrics and refine strategies

How to build a social media presence?

To build a strong social media presence, choose the right platform and optimize your profile. Schedule plans on a content calendar, post consistently, use engaging visuals and audio, leverage hashtags, stay on top of trends, go live to connect with your audience, collaborate with influencers to expand your reach, and track key metrics to refine your strategy.