Summarize this blog post with:
Working with GA4 data in Google Sheets shouldn’t necessarily mean constantly exporting reports and updating spreadsheets manually.
With Two Minute Reports’ GA4 Google Sheets connector, you can export your GA4 data into Google Sheets, automate reporting across multiple accounts, and keep your performance data up to date without repetitive work.
In this guide, I’ll show you how to connect GA4 to Google Sheets via Two Minute Reports so that you can build actionable GA4 reports to track and analyze your website and app performance in one place.
How to connect Google Analytics 4 to Google Sheets?
You can import your GA4 data to Google Sheets via two methods:
Method 1: Connecting GA4 data to Google Sheets using the Two Minute Reports Hub.
Method 2: Connecting GA4 data to Google Sheets using pre-built templates.
Method 1: Connect GA4 to Google Sheets using Two Minute Reports Hub
The Two Minute Reports Hub is your dedicated workspace for managing all your GA4 accounts and clients in one place. Here’s how to get started.
Step 1: Creating a Connection
1. Go to hub.twominutereports.com and click Connections → Create Connection.
2. Inside the dialog box, complete these three steps
- Select the Google Analytics 4 connector from the list of options.
- Authenticate your GA4 account by specifying the login credentials.
- Once done, enable the GA4 accounts you want to track and analyze performance. Please note that you can’t query disabled accounts.
3. Once done, navigate back to the Hub homepage and click Google Sheets → New Google Sheets Report.
4. Click Use Template and follow the on-screen instructions to launch the Two Minute Reports add-on in your spreadsheet.
Step 2: Configure and Run Your Query
1. Once you’ve installed the add-on, navigate to Menu → Data Queries and click Add.
2. Select the GA4 accounts you want to include in the sidebar.
3. If you’re managing multiple clients, go to Clients → Manage Clients (in the sidebar), map your GA4 accounts to the relevant clients and click Save & Close.
4. Next, choose relevant GA4 metrics and dimensions you want to track and select your date range.
5. Click Run Query to pull your data into the chosen sheet and cell. You can now see the insights populated in your Google Sheets dashboard.
The next step is to automate your query. In this way, you can set up predefined schedules so your clients will receive updated insights at defined intervals.
You can either click ‘Save & Automate’ or navigate to Menu → Schedule Refresh. Either way, the steps remain the same. For now, let’s click ‘Save & Automate’. Then, follow the steps below:
- First, enter your schedule name.
- Next, select the queries to include in this schedule. You can choose multiple queries if you want them to refresh on the same schedule.
- Then, choose how often you want to refresh: hourly, daily, weekly and monthly.
- Specify the exact time and timezone for the refreshes to occur.
Once you are done with the above steps, you can set up your GA4 reports to be delivered via email. Here’s how you can:
- To enable email delivery, move the toggle to ‘Email’.
- Next, select the Sheet to report.
- Enter the email addresses of your recipients – your clients, team members or stakeholders.
- Select whether you need to attach the report as a PDF, Excel/CSV or both.
- Write a customized email subject and body message to include with each report.
And that’s it. Your schedule is now saved. From here on, your clients will receive the latest website performance and revenue insights automatically delivered to their inbox.
Method 2: Connect GA4 to Google Sheets using pre-built templates
With Two Minute Reports’ pre-built GA4 templates for Google Sheets, you can create custom GA4 reports and dashboards within minutes. Here’s how you can:
1. In the template gallery, select the GA4 Acquisition Overview Template for Google Sheets.
2. Next, click ‘Get Template for Free’ to open the Google Sheets template.
3. Then, click Use Template. You’ll land on the Google Sheets dashboard.
4. Click Use to launch the Two Minute Reports sidebar in your spreadsheet.
5. Finish importing your GA4 template by selecting the required GA4 accounts from the dropdown. Once done, click Submit to create your report.
6. Click Run Query to fill this template with the necessary data.
7. And that’s it. Your GA4 data is populated across relevant sections, helping you give a detailed overview of what’s happening on your website and what needs to be improved.
Click the template link below to get started.
Why connect GA4 to Google Sheets?
Connecting GA4 to Google Sheets with Two Minute Reports gives you a flexible way to pull, organize, and analyze your website performance without repeatedly exporting reports from native GA4 interface.
1. Simplify GA4 Data Extraction
Whether you manage one GA4 property or multiple accounts, you can map relevant clients, bring that data into one spreadsheet and keep your reporting workflow in one place.
2. Automate your GA4 Reports
With Two Minute Reports’ Schedule Refresh, you can automate your GA4 reports to your clients and stakeholders. Choose your queries, how often you want to refresh, the sheet to report to, and enter email address(es), and your clients will receive updated marketing performance insights on your set schedule.
3. Analyze GA4 Reports Your Way
Google Sheets gives you the flexibility to work with your data however you need. Use formulas, pivot tables, filters, and other functions to analyze sessions, users, engagement, conversions, traffic sources and other GA4 metrics.
4. Share and Collaborate Easily
Since your GA4 data lives in Google Sheets, your team can access and collaborate on reports without needing to work inside GA4. Share spreadsheets with stakeholders, control access permissions, and keep everyone working from the same up-to-date insights, all from one place.
Top Metrics Used in GA4 Looker Studio Dashboards
Let’s explore the key GA4 metrics and dimensions you can use in Looker Studio dashboards to understand website traffic, user engagement, conversions, and revenue.
Users and Traffic
Track user activity and website traffic to understand how many people visit your website, how often they return, and how they interact with your site.
Engagement
Measure how actively users interact with your website and whether your sessions result in meaningful engagement.
Events and Conversions
Monitor important user actions and conversions to understand whether visitors are taking the actions that matter to your business.
Revenue and Ecommerce
For ecommerce websites, track purchases, revenue, and transactions to understand how website activity translates into revenue.
Acquisition
Use acquisition dimensions to break down your GA4 metrics by traffic source, medium, and campaign. This helps you understand where your users come from and which channels drive website activity.
Content
Analyze how users interact with your website content by breaking down performance by pages and content groups.
Device and Location
Compare user activity across devices and locations to identify differences in website performance and user behavior.
Ready to connect Google Analytics 4 to Google Sheets?
With Two Minute Reports, you can automate the process of bringing your website and app data directly into your spreadsheets, so you don’t have to export data or rebuild marketing reports from scratch. Once you import GA4 to Google Sheets, you have the flexibility to turn it into everything from a simple performance tracker to a detailed web analytics dashboard.
Try Two Minute Reports free for 14 days and simplify the way you work with your GA4 data.
Frequently Asked Questions
You can connect GA4 to Google Sheets through Two Minute Reports Hub or by installing the TMR add-on from the Google Workspace Marketplace. Once connected, select the GA4 property you want to work with, choose the metrics, configure your query and build actionable reports related to your website performance, traffic analysis, conversions, ecommerce sales, and many more.
You can pull data related to users, sessions, engagement, events, conversions, revenue, traffic acquisition, pages & screens, demographics and more. You can also choose dimensions such as date, source, medium, campaign, landing page, page title, device category, etc., to analyze your website performance tailored to your marketing goals.
After connecting your GA4 property and setting up your queries, you can automate data refreshes. Go to Menu → Schedule Refresh, select the queries you want to run, choose a refresh frequency such as daily, weekly, hourly, monthly, etc and save your schedule. Your GA4 report will be automatically updated with the latest insights, enabling you to make data-driven decisions faster.
Yes. With Two Minute Reports’ GA4 reporting tool, you can connect and manage GA4 properties for multiple clients and pull their data into Google Sheets. When creating a query, you can select the relevant GA4 account, configure metrics, dimensions, and date ranges for clients. This allows agencies to create custom marketing dashboards without having to manually export reports from each client’s GA4 account.
Yes. You can try Two Minute Reports free for 14 days. During the trial, you can connect GA4 to Google Sheets, pull your analytics data, create custom queries, and explore the automated reporting capabilities to see how it fits into your daily workflow.
Meet the Author
Shalini MuruganShalini is driven by ideas that create a tangible impact. At Two Minute Reports, she specializes in content that helps marketers optimize their reporting workflows. When she's not transforming complex data into meaningful insights, you might find her lost in a book, jotting down ideas in her notebook, or connecting the dots others overlook.
