Google Ads MCP Server
Connect Google Ads and ask your AI tool about search terms, Quality Score, lost impression share and Smart Bidding results against target. It reads your Search, Shopping and Performance Max campaigns, so you never write a GAQL query.
- No credit card required
- Set up in 2 minutes
- Read-only access
Set Up the Two Minute Reports Google Ads MCP in 3 Simple Steps
Add Two Minute Reports to your AI tool once, then ask about your Google Ads whenever you need an answer.
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Start Asking Questions
Search Terms, Quality Score and Pacing in One Google Ads MCP Question
This one question checks search term waste, Quality Score, lost impression share, Target CPA and Performance Max asset groups, with a next step for each.
Google AdsReview my Google Ads account for the last 30 days. Which search terms should be negatives, where am I losing impression share, and which campaigns are off their Target CPA?
| Area | What I found | Action |
|---|---|---|
| Search terms | 11 search terms spent $1,240 with zero conversions | Add negatives |
| Quality Score | 6 keywords sit at QS 3 or below, all with weak landing pages | Fix landing pages |
| Impression share | Brand campaign loses 22% of search impression share to budget | Raise budget |
| Target CPA | Non-brand Search converts at $68 against a $45 target | Review bid strategy |
| Performance Max | One asset group takes 18% of spend for 2% of conversions | Refresh assets |
Client summary: Conversions rose 9% month over month while cost per conversion held at $41. Adding the 11 negatives frees about $1,200 a month for the brand campaign that keeps hitting its budget cap.
Illustrative example
Keywords, Asset Groups and Shopping Products: The Google Ads Fields Two Minute Reports Reads
The Two Minute Reports Google Ads connector has 238+ fields, from account and campaign level down to single keywords, ads, assets and products.
Search terms and keywords
Search term, keyword match type and ad group criterion match type, with impressions, clicks, CTR, CPC and cost for each.
Quality Score
Quality score, historical quality score, search predicted CTR, creative quality score and post-click quality score.
Impression share
Search impression share, search top and exact match impression share, lost search IS due to budget or rank, and content impression share.
Conversions and bidding
Conversions, all conversions, conversion value, view-through and cross-device conversions, cost per conversion and bid goal performance.
Ads, assets and asset groups
Responsive search ad headlines and descriptions, ad status and approval, asset group name and status, and each asset's type, source and review status.
Shopping products
Product title, brand, offer ID, merchant ID, product condition, category and product type levels 1 to 5, and custom labels 0 to 4.
Run a Full Google Ads Audit With Claude
Auditing a Google Ads account means hours of clicking through campaigns, keywords, and search term reports. Connect Google Ads to Claude through Two Minute Reports, run the audit, and get the full picture in one chat.
Google Ads MCP Server Choices: Google's GAQL Server, Community Projects or Two Minute Reports
Google publishes a read-only Google Ads MCP server on GitHub that runs GAQL queries from your own Google Cloud project. Independent developers also share open-source servers on GitHub and PyPI that you install and run yourself.
| Feature | Google's Google Ads MCP | Community open-source servers | Two Minute Reports |
|---|---|---|---|
| Who maintains it | Google, in the googleads GitHub repository (Apache 2.0) | Independent developers | Two Minute Reports, hosted for you |
| Setup | Google Cloud project with Google Ads API access, an OAuth client and Python via pipx | Your own Google Ads API credentials and hosting | Sign in with OAuth and add one URL |
| Where it runs | On your computer or deployed to Cloud Run; a hosted endpoint is in a pilot for allowlisted users | On your computer or a server you manage | Hosted by Two Minute Reports |
| Access to your account | Read-only in the current release | Depends on the project | Read-only on your Google Ads account |
| Other data sources | Google Ads only | Usually one platform | Google Ads plus 30+ other sources, with all client accounts in one workspace |
| Dashboards and client reports | Not included | Not included | Dashboards and scheduled white-label reports, included in every plan |
Your Data Is Safe
Security you can explain to your clients, too.
We don't store your advertising data on our servers. Two Minute Reports connects to your data sources using OAuth - your credentials never touch our system. Your AI only reads what you've explicitly connected.
OAuth Authentication
Connects securely to your data sources. No passwords stored. Revoke access anytime from your platform settings.
Read-Only Access
Your AI can only read your data. It cannot create, edit, pause, or delete anything. Your account stays fully in your control.
No Data Training
Your advertising data is never used to train AI models. What's yours stays yours - full stop.
More Two Minute Reports MCP Servers You Can Connect Today
The same server URL works for every data source in your Two Minute Reports account.
Frequently Asked Questions
Yes. Search term is a dimension in the connector's Keyword group, next to match type. Ask for terms with spend but zero conversions in the last 30 days. Your AI tool can then draft a negative keyword list by campaign. The full list is on the Google Ads metrics and dimensions page.
Yes. The connector has lost search impression share due to budget and due to rank, plus search top and exact match impression share. Ask your AI to sort campaigns into two groups. Those losing share to budget need more money or narrower targeting, while those losing to rank need better ads, landing pages or bids.
Yes. Bid goal performance fields show how each bid strategy is doing. Two Minute Reports goals also track Target CPA, Target ROAS and budget pacing by account or campaign. Ask for every campaign more than 20% off its target this month, and your AI tool lists them with spend and conversions.
Google's server lives in the googleads GitHub repository. It is read-only and has three tools, including one that runs GAQL queries. You run it with Python or deploy it to Cloud Run with your own Google Cloud project. Two Minute Reports is hosted, needs no GAQL, and sits next to other sources such as the Facebook Ads MCP server.
Yes, as long as both sources are in your Two Minute Reports workspace. The Claude guide shows a prompt that compares ROAS for Facebook Ads and Google Ads over the last 30 days. You get one table back, then you can ask which channel should get next month's extra budget.
Yes. Along with Quality Score and historical Quality Score, you get search predicted CTR, creative quality score and post-click quality score. Ask which keywords score 4 or lower and which component pulls each one down. Then you know whether to fix the ad copy or the landing page.
Asset group fields cover the asset group name, ID and status, plus each asset's field type, source, approval status and review status. Ask which asset groups take the most spend and which assets are disapproved. You can also compare Performance Max with Search on conversion value.
Yes. Shopping fields include product title, brand, offer ID, merchant ID, product condition, five levels of category and product type, and custom labels 0 to 4. Ask which products take spend without sales. Or compare ROAS between custom label groups such as bestsellers and clearance items.
Yes. The Google Ads audit Claude Skill pulls campaigns, keywords, search terms, ads, devices, locations and day and hour data. It scores five modules, including wasted spend control and search terms hygiene. You also get a wasted spend estimate, suggested negative keywords and an action plan sorted by urgency.
You get headlines and descriptions for responsive search ads, plus ad type, status, approval status and final URLs. Asset fields add sitelink, callout and structured snippet results. Ask which headlines appear in your best ads by CTR, or which ads were disapproved.
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