Free & Customizable Amazon Ads Report Templates for Google Sheets every Marketer Needs

How to track Amazon Ads in Google Sheets (+Tips)

Amazon’s native reporting tools provide valuable data, but manually exporting and interpreting those reports can be tedious. Google Sheets combined with Two Minute Reports (TMR) helps you efficiently track Amazon PPC metrics with automation, custom dashboards, and easy-to-read visualizations. Here’s how you can do it:

1. Set up automated data imports
Instead of manually downloading CSV files, use TMR to connect Amazon Ads with Google Sheets. This ensures real-time data updates without the hassle of repetitive exports.

2. Organize data in a structured format
Keep key metrics like impressions, clicks, CPC, ACOS (Advertising Cost of Sales), ROAS (Return on Ad Spend), and conversions in a clear format. Categorize them by campaign type, keyword, or product to analyze performance at a granular level.

3. Leverage conditional formatting
Color-code data to highlight high-performing keywords, underperforming campaigns, or rising ad costs, making it easier to spot trends.

4. Visualize with charts & graphs
A table full of numbers can be overwhelming. Using pivot tables, bar charts, and line graphs can simplify your reporting and help you quickly identify trends.

Track Amazon Ads campaign performance in Google Sheets

Amazon Ads performance isn’t just about looking at cost and conversions; it’s about understanding user behavior, refining your targeting, and optimizing for profitability. A Google Sheets-based report helps you:

• Compare campaigns: Analyze Sponsored Products vs. Sponsored Brands vs. Sponsored Display Ads in a side-by-side view.
• Monitor keyword performance: Identify which search terms drive conversions and where you're wasting ad spend.
• Track Ad spend vs. sales: Ensure your ACOS and ROAS stay within profitable margins.
• Identify seasonal trends: See how ad performance shifts over time and adjust bids accordingly.

By consolidating all Amazon Ads data in a single dashboard, you can quickly evaluate your marketing efforts and adjust strategies in real-time.

Customizable Amazon Ads dashboard for Google Sheets

Creating reports manually can be time-consuming, especially when handling multiple products, categories, and ad groups. Instead of building everything from scratch, customizable TMR Amazon Ads report templates for Google Sheets are your go-to solution.

• Pre-structured Amazon PPC campaign dashboards – No more messy spreadsheets! Get an organized layout with essential Amazon Ads metrics.
• Automated data refresh – Connect your Amazon Ads data directly to Google Sheets using TMR and let the reports update automatically.
• Editable filters & views – Customize the template to focus on specific campaigns, keywords, or date ranges.
• Visual reports – Use charts, graphs, and scorecards to simplify complex data.

Whether you’re an Amazon seller, agency, or PPC manager, a well-structured template saves time, reduces errors, and improves decision-making.

Why choose TMR’s Amazon Ads report templates for Google Sheets over manual reporting?

Manually managing Amazon PPC advertising reports is a lot to handle. But with our Google Sheet KPI template for Amazon Ads, you can:

1. Focus on what matters: Amazon’s ad platform gives you a ton of data, but not all is relevant to your marketing goals. With a structured template, you can filter out irrelevant metrics and focus only on the insights that truly matter.
2. Keep metrics consistent across campaigns: Amazon PPC performance varies by ad type and goal. A customizable Google Sheet template for Amazon Ads ensures your data is standardized, making cross-campaign comparisons much easier.
3. Save time and minimize errors: Downloading reports, formatting data, and creating visuals by hand can take hours. Our pre-built Amazon ads Google Sheets KPI template eliminates this hassle and gives you more time to analyze and optimize campaigns.
4. Enhance communication with clients & teams: For agencies managing multiple clients, TMR’s white-labeled feature helps you deliver professional, clear, personalized reports for every client.
5. Turn data into actionable insights: Amazon Ads generate tons of performance data, and analyzing it manually can be overwhelming. TMR’s Amazon ads reporting template for Google Sheets simplifies this by turning raw data into easy-to-read dashboards, so you can spend less time sorting through reports and more time optimizing data-driven strategies.
6. Get accurate results in minutes: Struggling to track multiple campaigns or measure ROAS effectively? TMR’s Amazon Ads dashboard for Google Sheets template offers a streamlined solution for advertisers and agencies managing multiple clients. Track key metrics like ad spend, audience engagement, and campaign performance—all in one place. The best part? It’s fully customizable, so you can tailor it to meet your unique reporting needs.
7. Track all your Amazon PPC data in one dashboard: Stop logging into multiple Amazon Ads accounts or piecing together CSV reports. With the TMR Amazon Ads report template, you can:
   • Track Sponsored Products, Sponsored Brands, and Sponsored Display Ads together.
   • Analyze keyword performance and identify wasted ad spend.
   • Compare ad spend vs. revenue across campaigns.
   • Blend Amazon Ads data with metrics from other platforms for a more complete view of your marketing efforts.
8. Automate your reporting process: With Two Minute Reports, set up automated reports to send timely updates to your team or clients—no manual work is needed. Forget about the last-minute rush; schedule weekly or monthly reports and let the system effortlessly keep everyone informed.

Get started with TMR’s Amazon Ads report templates for Google Sheets today

Streamline client reports, gain actionable insights, and optimize campaigns effortlessly—all with Two Minute Reports' Amazon Ads dashboards for Google Sheets.

Try our free Amazon Ads Google Sheets KPI templates today and say goodbye to spreadsheet chaos.