Instant Insta Insights With Our Instagram Insights Reporting Tool

Create stunning reports in seconds: Pick your template, just like Instagram filters!

Trusted by 4000+ brands and agencies

Monitor Your Content Performance with Instagram Reports

Automatically collect Instagram Insights data for all important KPIs.

Create stunning performance reports in minutes! With Two Minute Reports, directly connect your client's Instagram accounts and pull real-time metrics such as Reach, click-through rate (CTR), engagement rates and other key metrics to your report automatically.

Easily combine Facebook Insights data with data from other sources

Compare and evaluate multiple Social Media account performances' for cross-channel insights. Analyze how your clients' marketing channels are performing and optimize. Learn all about your target audience's demographics and increase engagement rates.

Keep clients in the loop with automated reporting

Transparency is the foundation of lasting client-agency relationships. Set up automated email reporting cadence, share a live link to Instagram Insights report and automate reports to ensure your clients are always up-to-date on their performance.

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Get the Instagram Insights insights you need

Photo & Video

Track engagement, reach, likes, impressions, comments, and saves on Instagram to understand the performance of your content. Analyze the interactions and reach of your media to improve your social media marketing strategy. Use these insights to drive more traffic and engagement from your Instagram followers, and optimize your posts for better results.

Account Insights

Analyze your Instagram profile reach, views, impressions, website clicks, phone call clicks, text message clicks, email contacts, and get directions clicks. These insights will help you identify which channels are driving the most traffic to your website and how users are engaging with your content. This information is useful for creating reports to improve your marketing strategies and operations.

Media

Analyze the media creation datetime, caption, permalink, type, and product type to learn when, where, and how your content performs best. Use this data to optimize future posts to increase engagement and reach. Also, check the comments enabled metric to monitor user feedback and address issues promptly. Strengthen your brand by leveraging these insights.

Account

Analyze your Instagram page, find out your account's username, profile name, and app scoped user ID. This data will help you understand your audience better, allowing you to tailor your content and improve engagement. Use these insights to optimize your profile and improve your operations.

Reels

Analyze the traction gained by your Reels content by checking how many users played it after seeing it (Reel plays). Gauge the level of user engagement with your Reels by tracking the number of likes, comments, shares and saves (Total Real Interactions). See who is sharing your Reels and where they are being shared (Reel shares). Use this data to improve your content and increase your reach.

Account Lifetime

Explore the history of your account and get an overview of your following by checking out the Account Lifetime, Profile Followers, and Profile Follows on Instagram Page Insights. Use these insights to determine the performance of your account and create informed reports on your Instagram operations. Additionally, monitor your Profile Media to assess your overall IG media presence.

Time

Use Instagram Page Insights to track your page's date and time activity. Analyze trends by year, month, and week to understand what resonates with your audience. This will help you optimize your content and post when your followers are most active. Improve your operations by scheduling posts for when your audience is online.

Carousel

Analyze your Instagram Carousel insights to optimize content creation. Monitor Carousel album impressions to measure post reach. Evaluate Carousel album engagement to determine audience engagement. Track Carousel album saved to measure audience interest. Review Carousel album reach to identify demographic reach. Ensure your Instagram strategy delivers maximum engagement.

Story (Avail. For Last 24 H)

Analyze story performance using impressions, reach, exits, replies, taps forward, and taps back. Gain insights on how engaging your content is, and know what type of story works best. Use these insights to optimize your account's performance and create better content.

Story

Analyze your Instagram page with actionable insights to improve performance. Understand your most engaging story types and captions, and use shortcodes to see which stories compelled action. Track creation dates to compare content over time, and leverage thumbnail URLs to conduct image analysis. Optimize with finesse.

See all the Instagram Insights metrics and dimensions we support

Destinations

Google Sheets

Create always live, interactive, cross-channel dashboards in Looker Studio and securely share them with your Internal and External users. Create custom landing pages with Omega .

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Looker Studio

Get Unlimited Insights from your Marketing Data right within your Google Sheets Spreadsheet and monitor your metrics like a hawk. Create custom landing pages with Omega

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Why choose Two Minute Reports?

Automate Reports. Save Time

Ditch manual reports & dashboards! Automate them in minutes and save hundreds of hours. Effortlessly pull data from over 30 marketing sources to gain valuable insights and impress clients.

Grow Revenue

Maximize client revenue and yours. Discover hidden opportunities to boost growth and stop wasting money on ineffective campaigns. Focus on what works and ditch the guesswork

Transition from Manual

Enhance client reporting experience with professional, white-labeled reports and stunning predefined templates.

Maximize multi-source Insights.

Effortlessly pull data from over 30 marketing sources to gain valuable and actionable insights.

Build Custom Reports

Create reports that matches your brand's requirement. Customise with personalised logo, colour schemes and more!

Feel secure with TMR

Built with advanced security features, ensure your data is secure including encryption, access controls and more.

"Overall, this is a highly potent software that takes your reporting and analytics to the next level. It is easy to integrate and use this software so that you can start using it quickly."
JonathanCEO
"The software is great, very easy to use and does the same as other softwares which charge you x20 its cost."
DiegoDigital Marketing and Web Design
"They have a good choice of connectors. For ecommerces, they do most social media, GA (better than Google's), Shopify, Amazon, Klaviyo. In short, everything we need."
Fanny MarcouxWeb Analytics Consultant
"Two Minute Reports does exactly what it says - it makes it extremely quick and easy to create reports."
MarcCTO

Frequently Asked Questions

What are Instagram Insights?

Instagram Insights provide analytical data about your account’s performance. You can view your audience’s engagement insights for specific posts, videos, reels, etc. However, you need an Instagram business or creator account to view insights.

How do I create an Instagram Insights report?

By default, there’s no option to create reports within the platform, but only to view the insights. Inorder to view and track key Instagram metrics, consider tools like Two Minute Reports. Connect your client’s Instagram account with Two Minute Reports and extract important metrics like reach, CTR, engagement rates, etc automatically. Once done, you can access pre-built templates, or build custom reports and automate client reporting with zero hassle.

What are the benefits of Instagram Analytics?

With Instagram Analytics, you can analyze how your audience interacts with your content, spot popular trends, and track competitor insights. By leveraging these insights, you can make informed decisions on optimizing your Instagram account to garner significant presence and eventually conversions.

Are Instagram Insights accurate?

Yes. Instagram Insights give you access to reliable analytics but are restricted. They provide limited historical data, lack comprehensive reporting, and do not integrate with other supporting platforms.