When managing and running multiple Facebook pages for clients, the real challenge is unifying crucial data. From posting engaging content to optimizing the page visibility, there’s a lot of groundwork to do. It’s essential to streamline and track key Facebook metrics and KPIs to keep your clients informed about their social media performance.
With TMR’s Facebook Insights Connector you can effortlessly track Facebook Page Insights directly in your Google Sheets. Simply connect your clients’ Facebook accounts to pull actionable metrics such as paid reach, click-through rate, and engagement rates. You can monitor performance and build custom Facebook insights reports, all without writing a single line of code. Now, let me explain how to connect your Facebook Insights account data via Two Minute Reports to Google Sheets.
Step 1: Install and Launch Two Minute Reports
Install Two Minute Reports if you have not done so already.
Sign in to your Google Sheets with the associated Gmail ID.
Go to Extensions > Add-ons > Get add-ons.
Search for Two Minute Reports and select Install.
Review and accept the permissions necessary to run Two Minute Reports. Once you’ve accepted the terms and conditions, click Allow for Two Minute Reports to manage and access your data.
Note: Allow access is mandatory for TMR to function and efficiently analyze your data.
Next, open your Google Sheets and go to Extensions > Two Minute Reports > Launch.
Once your TMR sidebar opens, you can connect your data sources and run queries.
Step 2: Connect Facebook Insights to Google Sheets
Click Menu at the top left of the sidebar to navigate to the Data Sources section. If you see an onboarding popup, please proceed with it or minimize it by clicking the inverted arrow.
Click Add, name your data source, and select your data source type as Facebook Insights from the Social Media dropdown.
Once you click on Facebook Insights, you must log in with your Facebook account. After connecting your Facebook account, click Yes to authenticate the login.
Note: Choose the Facebook pages you want TMR to access. You can opt for current pages or select current and future Facebook pages to analyze data.
Step 3: Getting Facebook Insights data in Google Sheets
To pull your Facebook Insights data, navigate to the Data Queries section and create a new query.
Click Add and choose the Facebook Insights account to analyze the page performance. You can manage multiple client’s Facebook pages under one roof. Simply select one or more accounts to analyze performance.
Alternatively, you can navigate to the Clients section. Add your client and map their corresponding Facebook Insights account.
Click “Manage Clients” and enter the necessary account details. Once done, click “Save & Close” to save your client’s details for future reference.
Note: You can add multiple clients and map their respective ad accounts. Doing so saves you tons of wasted hours from manually juggling numerous data sets. You can get a unified view of your client campaigns and track key metrics in a centralized dashboard. For further information, please read our guide – How to Create Queries Using Clients?
Next, add the metrics and dimensions to assess your Facebook pages and posts’ performance. Refer to the screenshot below for better understanding.
Next, you have to configure your data reporting by choosing how to customize it.
It would be best to customize your data reporting by selecting the relevant fields and choosing whether to sort them in ascending or descending order. You can also apply custom filters to display only the necessary information.
Once you’ve completed the above steps, click Run Query to visualize the final output.
Now, you can use different Google Sheet features, such as pivot table and VLOOKUP(), to extract critical insights and build charts to visualize your campaign performance.
Pro TMR Tip: Run all your queries directly from the Extensions menu on your Google Sheets. Go to Extensions > Two Minute Reports > choose your desired quick action.
Check out our Facebook Insights templates to customize your client reports.
Step 4: (Optional) Get automatic data updates via Schedule Refresh
Once you create a report in Google Sheets, you can schedule automatic updates to get updated data. This feature is convenient for sending emails or refreshing your spreadsheets with live data and using them as a dashboard.
Under the email section, you can enter the recipient(s)’s email ID and save the new schedule.
You can also choose to specify the reporting format. You can insert the sheet content in the email body, attach the selected sheet as a PDF or Excel, or attach the spreadsheet as an Excel file.
Two Minute Reports’s schedule refresh or data refresh feature has other capabilities. For more information, please read our guide, “How to Refresh Data Automatically in Google Sheets.”
We hope you found this guide helpful. If you have any questions, please get in touch with our support team via chat or support@twominutereports.com