TikTok Ads can potentially reach 884.9 million people over the age of 18, which accounts for 18% of adult internet users. Globally, the average TikTok user spends nearly 20 hours per month on the app. This platform is an excellent opportunity for businesses to engage with younger, content-hungry demographics. However, the lack of sophisticated analytics and measurement tools can make it challenging for businesses to track their return on investment (ROI). Two Minute Reports can help you make the most of it.
Using Two Minute Reports (TMR), you can quickly get insights about your TikTok ads in Google Sheets. TMR will provide real-time metrics from your TikTok Ads directly to your Google Sheets, extract crucial insights, and help you make data-driven decisions without the need to write code. Our setup ensures that your raw data is secure by encrypting and storing it in your private Google Sheet. Let me explain how to connect your TikTok Ads data using Two Minute Reports in Google Sheets.
Step 1: Install and Launch Two Minute Reports
Install Two Minute Reports if you have not done so already.
Sign in to your Google Sheets with the associated Gmail ID.
Go to Extensions > Add-ons > Get add-ons.
Search for Two Minute Reports and select Install.
Review and accept the permissions necessary to run Two Minute Reports. Once you’ve accepted the terms and conditions, click Allow for Two Minute Reports to manage and access your data.
Note: Allow access is mandatory for TMR to function and efficiently analyze your data.
Next, open your Google Sheets and go to Extensions > Two Minute Reports > Launch.
Once your TMR sidebar opens, you can connect your data sources and run queries.
Step 2: Connect TikTok Ads to Google Sheets
Click Menu at the top left of the sidebar to navigate to the Data Sources section. If you see an onboarding popup, please proceed with it or minimize it by clicking the inverted arrow.
Click Add, name your data source, and select your data source type as TikTok Ads from the Advertising dropdown.
Once you click TikTok Ads, you must log in with your TikTok ad account. After connecting your TikTok account, click Yes to authenticate the login successfully.
Step 3: Getting TikTok Ads data in Google Sheets
To pull TikTok Ads performance data, navigate to the Data Queries section and create a new query.
Click Add and choose the TikTok Ads account to analyze its campaign data. You can manage multiple clients’ TikTok ad accounts under one roof. Simply select one or multiple ad accounts to analyze performance.
Alternatively, you can navigate to the Clients section. Add your client and map their corresponding TikTok Ad account.Click on “Manage Clients” and enter the necessary account details.
Once done, click “Save & Close” to save your client’s details for future reference.
Note: You can add multiple clients and map their respective ad accounts. Doing so saves you tons of wasted hours from manually juggling numerous data sets. You can get a unified view of your client campaigns and track key metrics in a centralized dashboard. Read our guide “How to Create Queries using Clients?” for more information about this feature.
Next, add the TikTok metrics and dimensions you want to analyze. You can choose from the list of metrics and dimensions to assess your TikTok Ad campaign performance. Refer to the screenshot below for better understanding.
Next, you have to configure your data reporting by choosing how to customize it.
It would be best to customize your data reporting by selecting the relevant fields and choosing whether to sort them in ascending or descending order. You can also apply custom filters to display only the necessary information.
Once you have completed the above steps, click Run Query to visualize the final output.
Now, you can use different Google Sheet features, such as pivot table and VLOOKUP(), to extract critical insights and build charts to elevate your reporting.
Pro TMR Tip: Run all your queries directly from the Extensions menu on your Google Sheets. Go to Extensions > Two Minute Reports > choose your desired quick action.
Step 4: (Optional) Get automatic data updates via Schedule Refresh
Once you create a report in Google Sheets, you can schedule automatic updates to get updated data. This feature is convenient for sending emails or refreshing your spreadsheets with live data and using them as a dashboard.
Under the email section, you can enter the recipient(s)’s email ID and save the new schedule.
You can also choose to specify the reporting format. You can insert the sheet content in the email body, attach the selected sheet as a PDF or Excel, or attach the spreadsheet as an Excel file.
Two Minute Reports’s schedule refresh or data refresh feature has other capabilities. For more information, please read our guide, “How to Refresh Data Automatically in Google Sheets.”
We hope you found this guide helpful. Please contact our support team via chat or support@twominutereports.com if you have any questions.