How to get Google Analytics 4 data in Google Sheets?

Google Analytics provides a lot of data, but finding the critical metrics for tracking performance can be overwhelming and time-consuming. This leads to teams getting stuck with less important statistics, making identifying trends and optimization opportunities harder. 

Google Analytics 4 (GA4) connector by Two Minute Reports (TMR) helps streamline and display the necessary data from multiple GA4 accounts in one Google Sheets dashboard. TMR makes it easier to track, compare, and analyze data. Automate reports with just a few clicks, allowing for data-driven decisions without coding. Let me explain how to connect your GA4 account to Google Sheets using Two Minute Reports.

Step 1: Install and Launch Two Minute Reports

Install Two Minute Reports if you have not done so already.

Sign in to your Google Sheets with the associated Gmail ID. 

Go to Extensions > Add-ons > Get add-ons.

Search for Two Minute Reports and select Install.

Review and accept the permissions necessary to run Two Minute Reports. Once you’ve accepted the terms and conditions, click Allow for Two Minute Reports to manage and access your data. 

Note: Allow access is mandatory for TMR to function and efficiently analyze your data.

Next, open your Google Sheets and go to Extensions > Two Minute Reports > Launch.

Once your TMR sidebar opens, you can connect your data sources and run queries.

Step 2: Connect GA4 to Google Sheets

Click Menu at the top left of the sidebar to navigate to the Data Sources section. If you see an onboarding popup, please proceed with it or minimize it by clicking the inverted arrow. 

Click Add, name your data source, and select your data source type as Google Analytics 4 from the Web Analytics dropdown.

Once you click on Google Analytics 4, you must log in with your Google account. After connecting your Google account, click Yes to authenticate the login successfully.

While authenticating, please review your Google pages and business settings to allow TMR to access its data. 

Step 3: Getting GA4 data in Google Sheets

To pull GA4 performance data, you must first create a new query by navigating to the Data Queries section.

Click Add and choose the GA4 account to analyze its campaign data. You can manage multiple clients’ GA4 accounts under one roof. Simply select one or multiple ad accounts to analyze performance.

Alternatively, you can navigate to the Clients section. Add your client and map their corresponding GA4 account.

Click on “Manage Clients” and enter the necessary account details. Once done, click “Save & Close” to save your client’s details for future reference. 

Note: You can add multiple clients and map their respective ad accounts. Doing so saves you tons of wasted hours from manually juggling numerous data sets. You can get a unified view of your client campaigns and track key metrics in a centralized dashboard. For further information, please read our guide – How to Create Queries Using Clients?

Next, add the GA4 metrics and dimensions you want to analyze. You can choose from 100+ metrics and dimensions to assess your website performance.

To do so, add the metrics, dimensions, and date range based on your campaign requirements or the data you’d like to analyze. Refer to the screenshot below for better understanding. 

Next, you have to configure your data reporting by choosing how to customize it. 

It would be best to customize your data reporting by selecting the relevant fields and choosing whether to sort them in ascending or descending order. You can also apply custom filters to display only the necessary information.

Once you have completed the above steps, click Run Query to visualize the final output.

Now, you can use different Google Sheet features, such as pivot table and VLOOKUP(), to extract critical insights and build charts to elevate your reporting.

Pro TMR Tip: Run all your queries directly from the Extensions menu on your Google Sheets. Go to Extensions > Two Minute Reports > choose your desired quick action.

Step 4: (Optional) Get automatic data updates via Schedule Refresh

Once you create a report in Google Sheets, you can schedule automatic updates to get updated data. This feature is convenient for sending emails or refreshing your spreadsheets with live data and using them as a dashboard.

Under the email section, you can enter the recipient(s)’s email ID and save the new schedule.

You can also choose to specify the reporting format. You can insert the sheet content in the email body, attach the selected sheet as a PDF or Excel, or attach the spreadsheet as an Excel file.

Two Minute Reports’s schedule refresh or data refresh feature has other capabilities. For more information, please read our guide, “How to Refresh Data Automatically in Google Sheets.”

We hope you found this guide helpful. If you have any questions, please get in touch with our support team via chat or support@twominutereports.com.