While using our Google My Business connector, you might notice the absence of ‘Search Impressions’ data from the previous month at the beginning of a new month.
‘Search Impressions’ is the number of monthly searches that showed your Business Location/Profile in the search results. If the number is less than 15, Google reports it as 15.
Why does the delay occur?
The delay is a result of Google’s data processing schedule. The system we use to access the data needs some time – typically at the start of a new month – to prepare the previous month’s data.
When can I see the data?
Usually, the data for the past month is available around the 5th or 6th day of the new month.
Where can I check?
Search Impressions by Search Terms data availability can be checked in the Overview tab of Google’s Performance Dashboard
What’s the best approach?
We recommend waiting until a week into the new month before trying to access the previous month’s search impressions data.
In conclusion, a small delay at the start of each month is expected and not a cause for concern. It’s simply the time Google needs to process and deliver the data.