When using the Google My Business connector, you may notice that Search Impressions data for the previous month is not immediately available at the start of a new month.
Search Impressions represents the number of monthly searches in which your Business Profile appeared in search results. If the actual count is fewer than 15, Google reports this value as 15.
Why does the delay occur?
This delay occurs due to Google’s data processing schedule. The system used to retrieve the data requires some time, typically at the beginning of a new month, to finalize and make the previous month’s data available.
When can I see the data?
In most cases, data for the previous month becomes available around the 5th or 6th day of the new month.
Where can I check?
You can check the availability of Search Impressions by Search Terms data in the Overview tab of Google’s Performance dashboard.
What’s the best approach?
We recommend waiting until one week into the new month before attempting to access the previous month’s Search Impressions data..
In summary, a brief delay at the beginning of each month is expected and is not a cause for concern.