Snapchat is one of the fastest-growing social media platforms, with 432 million daily active users. With such an influential audience base, you can expand your (client’s) online presence and maximize ROI. However, to measure your Snap campaign success, you need to track critical metrics and craft actionable reports to let your clients know how their Snap ads perform against the predefined goals.
With Two Minute Reports’ Snapchat Ads connector, you just have to connect your Snapchat ad account to Google Sheets. TMR will pull real-time metrics, extract insights, and enable you to plan your next steps without writing any code. Our setup ensures data security through encryption and storing data in your private Google Sheet.
Now, let me explain how to connect your Snapchat ads data via Two Minute Reports to Google Sheets.
Step 1: Install and Launch Two Minute Reports
Install Two Minute Reports if you have not done so already.
Sign in to your Google Sheets with the associated Gmail ID.
Go to Extensions > Add-ons > Get add-ons.
Search for Two Minute Reports and select Install.
Review and accept the permissions necessary to run Two Minute Reports. Once you’ve accepted the terms and conditions, click Allow for Two Minute Reports to manage and access your data.
Note: Allow access is mandatory for TMR to function and efficiently analyze your data.
Next, open your Google Sheets and go to Extensions > Two Minute Reports > Launch.
Once your TMR sidebar opens, you can connect your data sources and run queries.
Step 2: Connect Snapchat Ads to Google Sheets
Click Menu at the top left of the sidebar to navigate to the Data Sources section. If you see an onboarding popup, please proceed with it or minimize it by clicking the inverted arrow.
Click Add, name your data source, and select your data source type as Snapchat Ads from the Advertising dropdown.
Once you click Snapchat Ads, you’ll have to log in with your Snapchat ad account. After connecting your Snapchat account, click Yes to authenticate the login successfully.
Step 3: Getting Snapchat Ads data in Google Sheets
To pull Snapchat Ads performance data, you must first create a new query by navigating to the Data Queries section.
Click Add and choose the Snapchat ad accounts to analyze its campaign data. You can manage multiple client’s Snapchat ad accounts under one roof. Simply select one or multiple ad accounts to analyze performance.
Alternatively, you can navigate to the Clients section. Add your client and map their corresponding Snapchat Ad account.
Click on “Manage Clients” and enter the necessary account details. Once done, click “Save & Close” to save your client’s details for future reference.
Note: You can add multiple clients and map their respective ad accounts. Doing so saves you tons of wasted hours from manually juggling numerous data sets. You can get a unified view of your client campaigns and track key metrics in a centralized dashboard. For further information, please read our guide – How to Create Queries using Clients?
Next, add the Snapchat ad metrics and dimensions you want to analyze. You can choose from the list of metrics and dimensions to assess your Snapchat Ad campaign performance. Refer to the screenshot below for better understanding.
Next, you have to configure your data reporting by choosing how to customize it.
It would be best to customize your data reporting by selecting the relevant fields and choosing whether to sort them in ascending or descending order. You can also apply custom filters to display only the necessary information.
Lastly, you can select different attribution/conversion window settings to configure how you want to report your conversions on Snapchat.
You can track the conversion window by setting up a definite period: 3 h view + 7 d swipe, 1 d view + 1 d swipe, and so on.
Once you have completed the above steps, click Run Query to visualize the final output.
Now, you can use different Google Sheet features, such as pivot table and VLOOKUP(), to extract critical insights and build charts to visualize your Snapchat campaign performance.
Pro TMR Tip: Run all your queries directly from the Extensions menu on your Google Sheets. Go to Extensions > Two Minute Reports > choose your desired quick action.
Step 4: (Optional) Get automatic data updates via Schedule Refresh
Once you create a report in Google Sheets, you can schedule automatic updates to get updated data. This feature is convenient for sending emails or refreshing your spreadsheets with live data and using them as a dashboard.
Under the email section, you can enter the recipient(s)’s email ID and save the new schedule.
You can also choose to specify the reporting format. You can insert the sheet content in the email body, attach the selected sheet as a PDF or Excel, or attach the spreadsheet as an Excel file.
Two Minute Reports’ schedule refresh or data refresh feature has other capabilities. For more information, please read our guide, “How to Refresh Data Automatically in Google Sheets.”
We hope you found this guide helpful. Please contact our support team via chat button or support@twominutereports.com if you have any questions.