Snapchat Ads
Two Minute Reports' Snapchat Ads connector lets you access and analyze your data directly in Google Sheets or Google Data Studio. Build custom reports, monitor key metrics, and make data-driven decisions - all without writing any code.
What you can report on
- Campaign impressions, swipe-ups, and CTR
- Cost per swipe, cost per install, and ROAS
- Video views, completion rates, and quartile breakdowns
- Audience targeting and demographic performance
- Ad set and campaign-level spend and conversion data
Prerequisites
- A Snapchat Business account
- Account Admin or Campaign Manager access on the Ad Account(s) you want to report on
How to create a connection
- Go to https://hub.twominutereports.com/connections
- Click New Connection to create a connection
- Select Snapchat Ads from the list of available connectors
- Name the connection and authorize with your account credentials
After creating a connection:
- Enable the accounts you want to use from the available options
Important: Only enabled accounts can fetch data and count toward your plan usage. You can enable or disable accounts at any time in the hub to manage your plan usage efficiently.
How to get Snapchat Ads data into your reports
To pull Snapchat Ads data into Google Sheets:
- In the TMR sidebar, go to Data Queries and click Add
- Select the accounts you want to analyze (can select multiple)
- Choose your metrics and dimensions from available options
- Select the date range for your analysis
- Configure sorting and filtering options as needed
- Click Run Query to populate the data into Google Sheets
To pull Snapchat Ads data into Google Data Studio:
- Click Open in Google Data Studio, then click + Create Report.
- A query config panel will appear. Do one of the following:
Creating a new query config: Enter a name, select the accounts you want to include from the dropdown, then click Save.
- Choose Create report from scratch to build a custom report, or select one of the pre-built templates to get started quickly.
- In the Google Data Studio connector panel, select your team and choose the required query config from the dropdown. Click Connect in the top-right corner.
- You'll land on the Google Data Studio dashboard. Drag and drop the available Snapchat Ads metrics and dimensions onto your canvas to start analyzing your data.
Limitations of Results and Cost per result
Snapchat's API has no Results field, so we derive it the way Ads Manager does, from each ad set's optimization goal. Because that goal lives on the ad set, selecting either field pulls the report at ad set level and rolls the rows up. Results counts events, so it stays exact, but Reach, Frequency, Unique impressions and the averages will not match Snapchat at campaign or account level, since one person can appear in two ad sets and an average of averages is not the true average. Add Ad set name to stop the roll-up, or keep Results and those metrics in separate reports.