If you own a YouTube channel, you are probably familiar with the numerous tasks involved in managing it. You need to keep track of the channel metrics, content engagement, audience insights, views, and the number of subscribers gained or lost to improve your channel’s performance. While you can access YouTube Analytics, creating customized channel insights for different clients can be cumbersome.
That’s where TMR’s YouTube Analytics Connector comes in. By connecting your client’s YouTube analytics account, TMR will extract relevant metrics, enabling you to create client-specific channel reports directly from Google Sheets with encrypted security. Now, let me explain how to connect your YouTube Analytics account data via Two Minute Reports to Google Sheets.
Step 1: Install and Launch Two Minute Reports
Install Two Minute Reports if you have not done so already.
Sign in to your Google Sheets with the associated Gmail ID.
Go to Extensions > Add-ons > Get add-ons.
Search for Two Minute Reports and select Install.
Review and accept the permissions necessary to run Two Minute Reports. Once you’ve accepted the terms and conditions, click Allow for Two Minute Reports to manage and access your data.
Note: Allow access is mandatory for TMR to function and efficiently analyze your data.
Next, open your Google Sheets and go to Extensions > Two Minute Reports > Launch.
Once your TMR sidebar opens, you can connect your data sources and run queries.
Step 2: Connect YouTube Analytics to Google Sheets
Click Menu at the top left of the sidebar to navigate to the Data Sources section. If you see an onboarding popup, please proceed with it or minimize it by clicking the inverted arrow.
Click Add, name your data source, and select your data source type as YouTube Analytics from the Social Media dropdown.
Once you click on YouTube Analytics, you have to sign in with your Google account linked with the YouTube Analytics account.
After connecting your YouTube account, click Yes to authenticate your login.
Step 3: Getting YouTube Analytics data in Google Sheets
To pull YouTube Analytics performance data, you must create a new query by navigating to the Data Queries section.
Click Add and choose the respective YouTube accounts to analyze your channel performance. You can manage multiple clients’ YouTube accounts under one roof. Simply select one or more accounts to analyze and gather channel insights.
Alternatively, navigate to the Clients section. Add your client and map their corresponding YouTube Analytics account.
Click on “Manage Clients” and enter the necessary account details. Once done, click “Save & Close” to save your client’s details for future reference.
Note: You can add multiple clients and map their respective ad accounts. Doing so saves you tons of wasted hours from manually juggling numerous data sets. You can get a unified view of your client campaigns and track critical metrics in a centralized dashboard. For further information, please read our guide – How to Create Queries Using Clients?
Next, add the YouTube Analytics metrics and dimensions you want to analyze. You can choose from the list of metrics and dimensions to assess your YouTube channel performance. Refer to the below screenshot for better understanding.
Next, you have to configure your data reporting by choosing how to customize it.
It would be best to customize your data reporting by selecting the relevant fields and choosing whether to sort them in ascending or descending order. You can also apply custom filters to display only the necessary information.
Once you finish the above steps, click Run Query to visualize the output.
Now, you can use different Google Sheet features, such as pivot table and VLOOKUP(), to extract critical insights and build charts to visualize your YouTube channel performance.
Pro TMR Tip: Run all your queries directly from the Extensions menu on your Google Sheets. Go to Extensions > Two Minute Reports > choose your desired quick action.
Step 4: (Optional) Get automatic data updates via Schedule Refresh
Once you create a report in Google Sheets, you can schedule automatic updates to get updated data. This feature is convenient for sending emails or refreshing your spreadsheets with live data and using them as a dashboard.
Under the email section, you can enter the recipient(s)’s email ID and save the new schedule.
You can also choose to specify the reporting format. You can insert the sheet content in the email body, attach the selected sheet as a PDF or Excel, or attach the spreadsheet as an Excel file.
Two Minute Reports’ schedule refresh or data refresh feature has other capabilities. For more information, please read our guide, “How to Refresh Data Automatically in Google Sheets.”
We hope you found this guide helpful. If you have any questions, please get in touch with our support team via chat or support@twominutereports.com.