Google Ads is a comprehensive pay-per-click advertising platform that allows you to create and run ads for your business. Though you can scale up via extensive targeting options, managing multiple campaigns and tracking their holistic performance from different ad accounts becomes tedious. Besides, Google ad dashboards are constantly changing, and creating customized reports is crucial, especially when facing reporting deadlines.
Two Minute Reports’ Google Ads Connector circumvents these challenges. By connecting your Google ad account to Google Sheets, TMR will automatically fetch key ad metrics and let you build custom ad reports to make informed decisions. Our setup prioritizes data security through encryption and stores data in your private Google Sheet. Let me guide you through the steps to connect your Google Ads account to Google Sheets via Two Minute Reports without writing code.
Step 1: Install and Launch Two Minute Reports
Install Two Minute Reports if you have not done so already.
Sign in to your Google Sheets with the associated Gmail ID.
Go to Extensions > Add-ons > Get add-ons.
Search for Two Minute Reports and select Install.
Review and accept the permissions necessary to run Two Minute Reports. Once you’ve accepted the terms and conditions, click Allow for Two Minute Reports to manage and access your data.
Note: Allow access is mandatory for TMR to function and efficiently analyze your data.
Next, open your Google Sheets and go to Extensions > Two Minute Reports > Launch.
Once your TMR sidebar opens, you can connect your data sources and run queries.
Step 2: Connect Google Ads to Google Sheets
Click Menu at the top left of the sidebar to navigate to the Data Sources section. If you see an onboarding popup, please proceed with it or minimize it by clicking the inverted arrow.
Click Add, name your data source, and select your data source type as Google Ads from the Advertising dropdown.
Once you click on Google Ads, you’ll have to log in with your Google account. Choose the account that you use to manage Google Ads. After connecting your Google account, click Yes to authenticate the login successfully.
Note: If you get an error message, please check whether you’ve signed in with the correct Gmail account associated with your Google Ads account.
Step 3: Getting Google Ads data in Google Sheets
To pull Google Ads performance data, you must first create a new query by navigating to the Data Queries section.
Click Add and choose the Google Ads account to analyze its campaign data. You can manage multiple client’s Google ad account data under one roof. Simply select one or more ad accounts to analyze performance.
Alternatively, you can navigate to the Clients section. Add your client and map their corresponding Google Ad account.
Click on “Manage Clients” and enter the necessary account details. Once done, click “Save & Close” to save your client’s details for future reference.
Note: You can add multiple clients and map their respective ad accounts. Doing so saves you tons of wasted hours from manually juggling numerous data sets. You can get a unified view of your client campaigns and track key metrics in a centralized dashboard. For further information, please read our guide – How to Create Queries Using Clients?
Next, add the Google Ad metrics and dimensions you want to analyze. You can choose from the list of metrics and dimensions to assess your Google Ad campaign performance. Refer to the screenshot below for better understanding.
Next, you have to configure your data reporting by choosing how to customize it.
It would be best to customize your data reporting by selecting the relevant fields and choosing whether to sort them in ascending or descending order. You can also apply custom filters to display only the necessary information.
Once you have completed the above steps, click Run Query to visualize the final output.
Now, you can use different Google Sheet features such as pivot table and VLOOKUP(), to extract advanced insights and build charts to amplify your data visualization.
Pro TMR Tip: Run all your queries directly from the Extensions menu on your Google Sheets. Go to Extensions > Two Minute Reports > choose your desired quick action.
Step 4: (Optional) Get automatic updates via Schedule Refresh
Once you create a report in Google Sheets, you can schedule automatic updates to get updated data. This feature is convenient for sending emails or refreshing your spreadsheets with live data and using them as a dashboard.
Under the email section, you can enter the recipient(s)’s email ID and save the new schedule.
You can also choose to specify the reporting format. You can insert the sheet content in the email body, attach the selected sheet as a PDF or Excel, or attach the spreadsheet as an Excel file.
Two Minute Reports’s schedule refresh or data refresh feature has other capabilities. For more information, please read our guide, “How to Refresh Data Automatically in Google Sheets.”
We hope you found this guide helpful. Please contact our support team via chat option or support@twominutereports.com if you have any questions.