Facebook Ads
Google Ads
Shopify
Google Analytics 4
Tiktok Ads
Reddit Ads
Linkedin Ads
Amazon Ads
Klaviyo
Microsoft/Bing Ads
Snapchat Ads
Instagram Insights
Google Search Console
Facebook Insights
Amazon Seller
WooCommerce
Pinterest Ads
Google My Business
YouTube Analytics
Google Trends
Apple Search Ads
HubSpot
Twitter AdsReddit Ads Metrics and Dimensions
Field group | Field | Type | Data type | Description |
|---|---|---|---|---|
| Performance | Impressions | METRIC | INTEGER | Number of impressions |
| Performance | Reach | METRIC | INTEGER | Unique users reached (non-aggregatable) |
| Performance | Clicks | METRIC | INTEGER | Number of ad clicks |
| Performance | Amount spent | METRIC | CURRENCY | Toal Amount spent |
| Performance | eCPM | METRIC | CURRENCY | Effective CPM (spend / impressions * 1000) |
| Performance | CTR | METRIC | RATIO | Click-through rate (clicks / impressions) |
| Performance | CPC | METRIC | CURRENCY | Average cost per click (spend / clicks) |
| Video | Video views | METRIC | INTEGER | Video plays with at least half the video visible for 2+ continuous seconds |
| Video | Full video views | METRIC | INTEGER | Video plays with full pixels in view for at least 3 continuous seconds |
| Video | Plays with sound | METRIC | INTEGER | Video play events where audio was turned on |
| Video | Video plays expanded | METRIC | INTEGER | Video plays that occurred in expanded/fullscreen mode |
| Video | Watches at 25% | METRIC | INTEGER | Times the video reached at least 25% playback (including skips) |
| Video | Watches at 50% | METRIC | INTEGER | Times the video reached at least 50% playback (including skips) |
| Video | Watches at 75% | METRIC | INTEGER | Times the video reached at least 75% playback (including skips) |
| Video | Watches at 95% | METRIC | INTEGER | Times the video reached at least 95% playback (including skips) |
| Video | Watches at 100% | METRIC | INTEGER | Times the video reached complete playback (including skips) |
| Video | Video watched 3s | METRIC | INTEGER | Times the video was watched for 3 or more seconds |
| Video | Video watched 5s | METRIC | INTEGER | Times the video was watched for 5 or more seconds |
| Video | Video watched 10s | METRIC | INTEGER | Times the video was watched for 10 or more seconds |
| Video | CPV | METRIC | CURRENCY | Average cost per video view |
| Video | Video completion rate | METRIC | RATIO | Share of video views that reached full completion |
| Conversion | Average value: purchase | METRIC | CURRENCY | Average value per purchase conversion |
| Conversion | Average value: wishlist | METRIC | CURRENCY | Average value per add-to-wishlist conversion |
| Conversion | Average value: lead | METRIC | CURRENCY | Average value per lead conversion |
| Conversion | Cart size: purchase | METRIC | INTEGER | Total quantity of items purchased |
| Conversion | Cart size: add to cart | METRIC | INTEGER | Total quantity of items added to cart |
| Conversion | Cart size: wishlist | METRIC | INTEGER | Total quantity of items added to wishlist |
| Conversion | Click: purchase | METRIC | INTEGER | Purchase conversions attributed to click-through events |
| Conversion | Click: add to cart | METRIC | INTEGER | Add-to-cart conversions attributed to click-through events |
| Conversion | Click: add to wishlist | METRIC | INTEGER | Add-to-wishlist conversions attributed to click-through events |
| Conversion | Click: lead | METRIC | INTEGER | Lead conversions attributed to click-through events |
| Conversion | Click: sign up | METRIC | INTEGER | Sign-up conversions attributed to click-through events |
| Conversion | Click: search | METRIC | INTEGER | Search conversions attributed to click-through events |
| Conversion | Click: view content | METRIC | INTEGER | View-content conversions attributed to click-through events |
| Conversion | Click: page visit | METRIC | INTEGER | Page-visit conversions attributed to click-through events |
| Conversion | eCPA: purchase | METRIC | CURRENCY | Effective cost per purchase conversion |
| Conversion | eCPA: add to cart | METRIC | CURRENCY | Effective cost per add-to-cart conversion |
| Conversion | eCPA: add to wishlist | METRIC | CURRENCY | Effective cost per add-to-wishlist conversion |
| Conversion | eCPA: lead | METRIC | CURRENCY | Effective cost per lead conversion |
| Conversion | eCPA: sign up | METRIC | CURRENCY | Effective cost per sign-up conversion |
| Conversion | eCPA: search | METRIC | CURRENCY | Effective cost per search conversion |
| Conversion | eCPA: view content | METRIC | CURRENCY | Effective cost per view-content conversion |
| Conversion | eCPA: page visit | METRIC | CURRENCY | Effective cost per page-visit conversion |
| Conversion | Total value: purchase | METRIC | CURRENCY | Total value generated by purchase conversions |
| Conversion | Total value: add to cart | METRIC | CURRENCY | Total value generated by add-to-cart conversions |
| Conversion | Total value: wishlist | METRIC | CURRENCY | Total value generated by add-to-wishlist conversions |
| Conversion | Total value: lead | METRIC | CURRENCY | Total value generated by lead conversions |
| Conversion | Total value: sign up | METRIC | CURRENCY | Total value generated by sign-up conversions |
| Conversion | View: purchase | METRIC | INTEGER | Purchase conversions attributed to view-through events |
| Conversion | View: add to cart | METRIC | INTEGER | Add-to-cart conversions attributed to view-through events |
| Conversion | View: add to wishlist | METRIC | INTEGER | Add-to-wishlist conversions attributed to view-through events |
| Conversion | View: lead | METRIC | INTEGER | Lead conversions attributed to view-through events |
| Conversion | View: sign up | METRIC | INTEGER | Sign-up conversions attributed to view-through events |
| Conversion | View: search | METRIC | INTEGER | Search conversions attributed to view-through events |
| Conversion | View: view content | METRIC | INTEGER | View-content conversions attributed to view-through events |
| Conversion | View: page visit | METRIC | INTEGER | Page-visit conversions attributed to view-through events |
| Time | Year | DIMENSION | YEAR | Calendar year |
| Time | Year & month | DIMENSION | YEAR_MONTH | Year and month |
| Time | Year month number | DIMENSION | YEAR_MONTH_NUMBER | Year month number |
| Time | Month | DIMENSION | MONTH_NAME | Month name |
| Time | Month number | DIMENSION | MONTH | Month number |
| Time | Week (Sun-Sat) | DIMENSION | WEEK_NUMBER | Week number (Sunday-to-Saturday) |
| Time | Week (Mon-Sun) | DIMENSION | WEEK_ISO_NUMBER | ISO week number (Monday-to-Sunday) |
| Time | Week start date(sun - sat) | DIMENSION | WEEK_START_DATE | Start date of the week |
| Time | Week start date(mon - sun) | DIMENSION | WEEK_ISO_START_DATE | Start date of the ISO week |
| Time | Date | DIMENSION | DATE | Date |
| Time | Hour | DIMENSION | STRING | Hour of day |
| Account | Account name | DIMENSION | STRING | The name of the account |
| Account | Account ID | DIMENSION | STRING | The ID of the account |
| Account | Account time zone | DIMENSION | STRING | The time zone ID preference for this account |
| Account | Account admin approval | DIMENSION | ENUM | Approval status indicating whether the ad account is approved for serving |
| Account | Account currency | DIMENSION | ENUM | Currency of the account |
| Account | Account attribution type | DIMENSION | ENUM | Attribution model used by Reddit Ads to assign conversion credit |
| Account | Account click attribution | DIMENSION | ENUM | Configured click-through attribution window for conversion reporting |
| Account | Account view attribution | DIMENSION | ENUM | Configured view-through attribution window for conversion reporting |
| Account | Account pixel preferences | DIMENSION | STRING | Advertiser pixel preferences |
| Campaign | Campaign name | DIMENSION | STRING | Name of the campaign |
| Campaign | Campaign ID | DIMENSION | STRING | Unique campaign identifier |
| Campaign | Campaign status | DIMENSION | ENUM | Calculated campaign status |
| Campaign | Campaign configured status | DIMENSION | ENUM | Configured campaign status |
| Campaign | Campaign objective | DIMENSION | ENUM | Objective type configured for the campaign |
| Ad Group | Ad group name | DIMENSION | STRING | Name of the ad group |
| Ad Group | Ad group ID | DIMENSION | STRING | Unique ad group identifier |
| Ad Group | Ad group status | DIMENSION | ENUM | Effective ad group status |
| Ad Group | Ad group configured status | DIMENSION | ENUM | Configured ad group status |
| Ad Group | Ad group start time | DIMENSION | DATETIME | Date and time when ad group delivery starts |
| Ad Group | Ad group end time | DIMENSION | DATETIME | Date and time when ad group delivery ends |
| Ad Group | Ad group bid type | DIMENSION | ENUM | Bidding strategy used by the ad group |
| Ad Group | Ad group bid value | DIMENSION | CURRENCY | Bid amount per optimization event (USD) |
| Ad Group | Ad group budget type | DIMENSION | ENUM | Budget model configured for the ad group |
| Ad Group | Ad group budget value | DIMENSION | CURRENCY | Budget amount configured for the ad group |
| Ad | Ad name | DIMENSION | STRING | Name of the ad |
| Ad | Ad ID | DIMENSION | STRING | Unique ad identifier |
| Ad | Ad status | DIMENSION | ENUM | Effective ad status |
| Ad | Ad configured status | DIMENSION | ENUM | Configured ad status |
| Ad | Ad rejection reason | DIMENSION | STRING | Reason why the ad was rejected |
| Ad | Ad click URL | DIMENSION | URL | Destination URL used when the ad is clicked |
| Ad | Ad post ID | DIMENSION | STRING | Identifier of the promoted post |
| Ad | Ad post URL | DIMENSION | URL | URL of the promoted post |
| Ad | Ad preview URL | DIMENSION | URL | Test-mode preview URL for the ad |
| Ad | Ad preview expiry date | DIMENSION | DATE | Expiration date of the ad preview URL |
| Ad | Ad event trackers | DIMENSION | STRING | Event tracker URLs attached to the ad |
| Community | Community name | DIMENSION | STRING | Community or subreddit identifier used for targeting |
| Geo | Country | DIMENSION | COUNTRY_CODE | Country where the event occurred |
| Geo | Region | DIMENSION | REGION_CODE | Region where the event occurred |
| Demographics | Gender | DIMENSION | ENUM | Audience gender segment |
| Device | Device OS | DIMENSION | ENUM | The operating system of the device |
| Placement | Placement | DIMENSION | ENUM | Placement where the ad was shown |
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