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TikTok OrganicTikTok Organic Metrics and Dimensions
Field group | Field | Type | Data type | Description |
|---|---|---|---|---|
| Profile performance | Profile views | METRIC | INTEGER | Daily number of profile views. |
| Profile performance | Profile total engagement | METRIC | INTEGER | Daily engagement (likes + comments + shares). |
| Profile performance | Profile likes | METRIC | INTEGER | Daily number of likes on business account videos. |
| Profile performance | Profile comments | METRIC | INTEGER | Daily number of comments on business account videos. |
| Profile performance | Profile shares | METRIC | INTEGER | Daily number of shares on business account videos. |
| Profile performance | Profile new followers | METRIC | INTEGER | Daily number of new followers. |
| Profile performance | Profile reached audience | METRIC | INTEGER | Total number of people who watched published content |
| Profile performance | Profile current followers | METRIC | INTEGER | Total number of accounts following this profile |
| Profile performance | Profile daily total followers | METRIC | INTEGER | Daily net change in followers. |
| Profile performance | Profile daily lost followers | METRIC | INTEGER | Daily number of followers lost. |
| Profile performance | Profile following count | METRIC | INTEGER | Total number of accounts followed by the profile |
| Profile performance | Profile total likes | METRIC | INTEGER | Total number of likes for the profile |
| Profile performance | Profile videos count | METRIC | INTEGER | Total number of videos posted by the profile |
| Profile performance | Engaged audience | METRIC | INTEGER | Daily count of unique users who engaged with the profile or its videos. |
| Video performance | Video views | METRIC | INTEGER | Total number of times videos have been viewed |
| Video performance | Video likes | METRIC | INTEGER | Like count per video |
| Video performance | Video favorites | METRIC | INTEGER | Total number of times the video was added to favorites |
| Video performance | Video duration (sec) | METRIC | SECONDS | Duration of the video in seconds |
| Video performance | Video duration (min) | METRIC | MINUTES | Duration of the video in minutes (derived from video duration in seconds) |
| Video performance | Full video watched rate | METRIC | RATIO | Percentage of viewers who finished watching the video |
| Video performance | Total time watched (s) | METRIC | SECONDS | Total watch-time in seconds across all views |
| Video performance | Total time watched (min) | METRIC | MINUTES | Total watch-time in minutes across all views (derived from total time watched in seconds) |
| Video performance | Total time watched (h) | METRIC | HOUR | Total watch-time in hours across all views (derived from total time watched in seconds) |
| Video performance | Average time watched (s) | METRIC | FLOAT | Average watch-time in seconds across all views |
| Video performance | Website clicks | METRIC | INTEGER | Total clicks on the website link from video viewers |
| Video performance | Phone number clicks | METRIC | INTEGER | Total clicks on the phone number CTA on the profile or videos |
| Video performance | Lead submissions | METRIC | INTEGER | Total leads submitted from the profile or video CTAs |
| Video performance | App download clicks | METRIC | INTEGER | Total app download CTA clicks on the profile or videos |
| Video performance | Bio link clicks | METRIC | INTEGER | Total clicks on the bio link of the TikTok profile |
| Video performance | Email clicks | METRIC | INTEGER | Total email button clicks from video viewers |
| Video performance | Address clicks | METRIC | INTEGER | Total address CTA clicks on the profile or videos |
| Comment performance | Comment likes | METRIC | INTEGER | Total number of likes on the comment |
| Audience distribution | Country distribution | METRIC | RATIO | Country distribution of business account followers. Aggregate of the previous 60 days. Not available for accounts with fewer than 100 followers. |
| Audience distribution | City distribution | METRIC | RATIO | City distribution of business account followers |
| Audience distribution | Gender distribution | METRIC | RATIO | Gender distribution of business account followers |
| Audience distribution | Age distribution | METRIC | RATIO | Age distribution of business account followers |
| Time | Year | DIMENSION | YEAR | Year |
| Time | Year month | DIMENSION | YEAR_MONTH | Year month |
| Time | Year month number | DIMENSION | YEAR_MONTH_NUMBER | Year month number |
| Time | Month | DIMENSION | MONTH_NAME | Month name |
| Time | Month number | DIMENSION | MONTH | Month number |
| Time | Week number(sun - sat) | DIMENSION | WEEK_NUMBER | Week number(sun - sat) |
| Time | Week number(mon - sun) | DIMENSION | WEEK_ISO_NUMBER | Week number(mon - sun) |
| Time | Week start date(sun - sat) | DIMENSION | WEEK_START_DATE | Start date of the week |
| Time | Week start date(mon - sun) | DIMENSION | WEEK_ISO_START_DATE | Start date of the ISO week |
| Time | Date | DIMENSION | DATE | Date |
| Profile | Profile display name | DIMENSION | STRING | Display name for TikTok account |
| Profile | Profile ID | DIMENSION | STRING | Unique profile identifier |
| Profile | Profile username | DIMENSION | STRING | TikTok profile username |
| Profile | Profile image URL | DIMENSION | IMAGE_URL | Profile image URL for TikTok account |
| Profile | Profile deep link | DIMENSION | URL | Deep link to the TikTok profile |
| Profile | Bio description | DIMENSION | STRING | Bio description of the TikTok profile |
| Profile | Is business account | DIMENSION | BOOLEAN | Whether the TikTok profile is a business account |
| Profile | Is verified | DIMENSION | BOOLEAN | Whether the TikTok profile is verified |
| Video | Video ID | DIMENSION | STRING | Unique identifier for the video |
| Video | Video caption | DIMENSION | STRING | Caption for the video |
| Video | Video media type | DIMENSION | STRING | Media type of the video |
| Video | Video is ad | DIMENSION | BOOLEAN | Whether the video is used in an ad |
| Video | Video create date | DIMENSION | DATE | Date when the video was posted |
| Video | Video create datetime | DIMENSION | DATETIME | Date and time when the video was posted |
| Video | Video thumbnail URL | DIMENSION | IMAGE_URL | Preview thumbnail URL for the video |
| Video | Video share URL | DIMENSION | URL | Shareable URL for the video |
| Video | Video embed URL | DIMENSION | URL | Embeddable URL for the video |
| Comment | Comment ID | DIMENSION | STRING | Unique identifier for the comment |
| Comment | Comment author display name | DIMENSION | STRING | Display name of the comment author |
| Comment | Comment username | DIMENSION | STRING | Username of the comment author |
| Comment | Comment text | DIMENSION | STRING | Text content of the comment |
| Comment | Comment date | DIMENSION | DATE | Date when the comment was posted |
| Comment | Comment datetime | DIMENSION | DATETIME | Date and time when the comment was posted |
| Audience | Country | DIMENSION | COUNTRY_CODE | Country of business account followers |
| Audience | City | DIMENSION | CITY | City of business account followers |
| Audience | Gender | DIMENSION | ENUM | Gender of business account followers |
| Audience | Age | DIMENSION | STRING | Age bucket of business account followers |
Showing 73 results