Facebook Insights Metrics and Dimensions

Field group
Field
Type
Data type
Description
Page lifetime insightsPage total likes
METRIC
INTEGERThe number of people who have liked the Page, since the last login. Only visible to a Page admin
Page lifetime insightsPage total followers
METRIC
INTEGERNumber of page followers
Page lifetime insightsPage total fans
METRIC
INTEGERNumber of page fans
Page lifetime insightsPage rating
METRIC
INTEGERNumber of ratings for the Page (limited to ratings that are publicly accessible)
Page lifetime insightsPage overall star rating
METRIC
FLOATOverall page rating based on rating survey from users on a scale of 1-5
Page lifetime insightsPage talking about count
METRIC
INTEGERThe number of people talking about this Page
Page lifetime insightsPage check ins
METRIC
INTEGERNumber of checkins at a place represented by a Page
Page lifetime insightsPage unread messages
METRIC
INTEGERUnread message count for the Page. Only visible to a page admin
Page lifetime insightsPage unseen messages
METRIC
INTEGERThe number of people who have liked the Page, since the last login. Only visible to a Page admin
Page lifetime insightsPage unread notifications
METRIC
INTEGERUnseen message count for the Page. Only visible to a page admin
Page insightsPage fans
METRIC
INTEGERThe total number of people who have liked your Page.
Page insightsPage fan adds
METRIC
INTEGERThe number of new people who have liked your Page.
Page insightsPage fan adds (unique)
METRIC
INTEGERThe number of new people who have liked your Page (Unique users).
Page insightsPage fan adds paid (unique)
METRIC
INTEGERThe number of new people who have liked your Page (Unique users).
Page insightsPage fan adds unpaid (unique)
METRIC
INTEGERThe number of new people who have liked your Page (Unique users).
Page insightsPage unlikes
METRIC
INTEGERThe number of unlikes of your Page.
Page insightsPage unlikes (unique)
METRIC
INTEGERThe number of unlikes of your Page (Unique users).
Page insightsPage followers
METRIC
INTEGERThe total number of people who have followed your Page.
Page insightsPage daily follows
METRIC
FLOATThe number of new people who have followed your Page.
Page insightsPage daily follows (unique)
METRIC
FLOATThe number of new people who have followed your Page (Unique users).
Page insightsPage daily unfollows
METRIC
FLOATThe number of Unfollows of your Page.
Page insightsPage daily unfollows (unique)
METRIC
FLOATThe number of Unfollows of your Page (Unique users).
Page insightsPage views
METRIC
INTEGERThe number of times a Page has been viewed by logged-in and logged-out people.
Page insightsPage total actions
METRIC
INTEGERThe number of clicks on your Page's contact info and call-to-action button.
Page insightsPage post engagements
METRIC
INTEGERThe number of times people have engaged with your posts through likes, comments and shares and more.
Page insightsPage impressions
METRIC
INTEGERThe total number of impressions seen of any content associated with your Page.
Page insightsPage paid impressions
METRIC
INTEGERThe number of impressions of a Sponsored Story or Ad pointing to your Page.
Page insightsPage viral impressions
METRIC
INTEGERThe number of impressions of a story published by a friend about your Page. These stories include liking your Page, posting to your Page's Timeline, liking, commenting on or sharing one of your Page posts, answering a Question you posted, RSVPing to one of your events, mentioning your Page, phototagging your Page or checking in at your Place.
Page insightsPage non viral impressions
METRIC
INTEGERThe number of times your Page's posts entered a person's screen. This does not include content created about your Page with social information attached. Social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.
Page insightsPage reach
METRIC
INTEGERThe number of people who have seen any content associated with your Page.
Page insightsPage paid reach
METRIC
INTEGERNumber of people who saw a sponsored story or Ad about your Page.
Page insightsPage viral reach
METRIC
INTEGERThe number of people who saw your Page or one of its posts from a story published by a friend. These stories include liking your Page, posting to your Page's Timeline, liking, commenting on or sharing one of your Page posts, answering a Question you posted, RSVPing to one of your events, mentioning your Page, phototagging your Page or checking in at your Place.
Page insightsPage non viral reach
METRIC
INTEGERThe number of people who had any content from your Page enter their screen. This does not include content created about your Page with social information attached. As a form of organic distribution, social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.
Page insightsPage posts impressions
METRIC
INTEGERThe number of times your Page's posts entered a person's screen. Posts include statuses, photos, links, videos and more.
Page insightsPage posts paid impressions
METRIC
INTEGERThe number of times your Page's posts entered a person's screen through paid distribution such as an ad.
Page insightsPage posts organic impressions
METRIC
INTEGERThe number of times your Page's posts entered a person's screen through unpaid distribution.
Page insightsPage posts viral impressions
METRIC
INTEGERThe number of times your Page's posts entered a person's screen with social information attached. Social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.
Page insightsPage posts non viral impressions
METRIC
INTEGERThe number of times your Page's posts entered a person's screen. This does not include content created about your Page with social information attached. Social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.
Page insightsPage posts reach
METRIC
INTEGERThe number of times your Page's posts entered a person's screen. Posts include statuses, photos, links, videos and more.
Page insightsPage posts paid reach
METRIC
INTEGERThe number of times your Page's posts entered a person's screen through paid distribution such as an ad.
Page insightsPage posts organic reach
METRIC
INTEGERThe number of times your Page's posts entered a person's screen through unpaid distribution.
Page insightsPage posts viral reach
METRIC
INTEGERThe number of times your Page's posts entered a person's screen with social information attached. Social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.
Page insightsPage posts non viral reach
METRIC
INTEGERThe number of times your Page's posts entered a person's screen. This does not include content created about your Page with social information attached. Social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.
Page insightsPage "like" reactions
METRIC
INTEGERTotal "like" reactions of a post.
Page insightsPage "love" reactions
METRIC
INTEGERTotal "love" reactions of a post.
Page insightsPage "wow" reactions
METRIC
INTEGERTotal "wow" reactions of a post.
Page insightsPage "haha" reactions
METRIC
INTEGERTotal "haha" reactions of a post.
Page insightsPage "sorry" reactions
METRIC
INTEGERTotal "sorry" reactions of a post.
Page insightsPage "anger" reactions
METRIC
INTEGERTotal "anger" reactions of a post.
Page insightsPage video views
METRIC
INTEGERTotal number of times page's videos have been viewed for more than 3 seconds.
Page insightsPage organic video views
METRIC
INTEGERTotal number of times page's videos have been viewed for more than 3 seconds by organic reach.
Page insightsPage paid video views
METRIC
INTEGERTotal number of times page's promoted videos have been viewed for more than 3 seconds.
Page insightsPage auto played video views
METRIC
INTEGERThe number of times your videos automatically played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds.
Page insightsPage clicked to play video views
METRIC
INTEGERThe number of times your videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, after people clicked play.
Page insightsPage video views (unique)
METRIC
INTEGERTotal number of times page's videos have been played for unique people for more than 3 seconds.
Page insightsPage replayed video views
METRIC
INTEGERThe number of times your Page's videos were replayed for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds.
Page insightsPage 30s video views
METRIC
INTEGERTotal number of times page's videos have been viewed for more than 30 seconds.
Page insightsPage 30s organic video views
METRIC
INTEGERThe number of times your Page's videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds, by organic reach.
Page insightsPage 30s paid video views
METRIC
INTEGERThe number of times your Page's promoted videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds.
Page insightsPage 30s auto played video views
METRIC
INTEGERThe number of times your Page's automatically played videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds.
Page insightsPage 30s clicked to play video views
METRIC
INTEGERThe number of times your Page's videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds, after people clicked play.
Page insightsPage 30s video views (unique)
METRIC
INTEGERThe number of people who viewed your Page's videos for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds.
Page insightsPage replayed 30s video views
METRIC
INTEGERThe number of times your Page's videos replayed for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds.
Page insightsPage video view time
METRIC
INTEGERThe total time, in milliseconds, people viewed your Page's video.
Page insightsPage daily crossposted video ad break impressions
METRIC
INTEGERThe total number of times an ad was shown during ad breaks in crossposted videos.
Page insightsPage daily crossposted video ad break earnings
METRIC
FLOATAn estimate of the amount you earned from ad breaks in a crossposted videos, based on the number of impressions and CPM of ads shown. Actual payments may differ if there are content ownership claims or other adjustments.
Page insightsPage daily crossposted video ad break CPM
METRIC
FLOATThe average amount paid by advertisers for 1,000 of impressions of their ads in a crossposted videos. This is a gross number and includes the amount paid to Facebook.
Page insightsPage daily owned video ad break impressions
METRIC
INTEGERThe total number of times an ad was shown during ad breaks in owned videos.
Page insightsPage daily owned video ad break earnings
METRIC
FLOATAn estimate of the amount you earned from ad breaks in a owned videos, based on the number of impressions and CPM of ads shown. Actual payments may differ if there are content ownership claims or other adjustments.
Page insightsPage daily owned video ad break CPM
METRIC
FLOATThe average amount paid by advertisers for 1,000 of impressions of their ads in a owned videos. This is a gross number and includes the amount paid to Facebook.
Page insightsPage likers (fans) online per day (deprecated)
METRIC
FLOATThe number of your fans who saw any posts on Facebook on a given day.
Page insightsPage views (logout) (deprecated)
METRIC
INTEGERThe number of times a Page has been viewed by people not logged into Facebook.
Page insightsPage views (logged in) (deprecated)
METRIC
INTEGERThe number of times a Page has been viewed by people logged in to Facebook.
Page insightsPage views (logged in) (unique) (deprecated)
METRIC
INTEGERThe number of people logged into Facebook who have viewed the Page.
Page insightsPage places check ins (deprecated)
METRIC
INTEGERThe number of times people checked into a place.
Page insightsPage places check ins (unique) (deprecated)
METRIC
INTEGERThe number of people who checked into a place.
Page insightsPage places check ins using mobile (deprecated)
METRIC
INTEGERThe number of times people checked into a place using mobile phones.
Page insightsPage places check ins using mobile (unique) (deprecated)
METRIC
INTEGERThe number of people who checked into a place using mobile phones.
Page insightsPage new conversations (unique) (deprecated)
METRIC
INTEGERThe number of messaging conversations on Messenger that began with people who had never messaged with your business before
Page insightsPage blocked conversations (unique) (deprecated)
METRIC
INTEGERThe number of conversations with the Page that have been blocked
Page insightsPage reported conversations (unique) (deprecated)
METRIC
INTEGERThe number of conversations from the Page that have been reported by people for reasons such as spam, or containing inappropriate content
Page insightsPage engaged users (deprecated)
METRIC
INTEGERThe number of people who engaged with your Page. Engagement includes any click.
Page insightsPage negative feedback (deprecated)
METRIC
INTEGERThe number of times people took a negative action (e.g., un-liked or hid a post).
Page insightsPage negative feedback (unique) (deprecated)
METRIC
INTEGERThe number of people who took a negative action (e.g., un-liked or hid a post).
Page insightsPage content clicks (deprecated)
METRIC
INTEGERThe number of times people clicked on any of your content.
Page insightsPage content clicks (unique) (deprecated)
METRIC
INTEGERThe number of people who clicked on any of your content.
Page insightsPage stories (deprecated)
METRIC
INTEGERThe number of stories created about your Page (Stories)
Page insightsPage organic impressions (deprecated)
METRIC
INTEGERThe number of times people saw any unpaid content from your Page or about your Page in News Feed or on visits to your Page.
Page insightsPage organic reach (deprecated)
METRIC
INTEGERThe number of people who saw any unpaid content from your Page or about your Page in News Feed or on visits to your Page.
Post lifetime insightsPost likes
METRIC
INTEGERNumber of post likes
Post lifetime insightsPost reactions
METRIC
INTEGERNumber of post reactions
Post lifetime insightsPost comments
METRIC
INTEGERNumber of post comments
Post lifetime insightsPost shares
METRIC
INTEGERNumber of post shares
Post lifetime insightsPost clicks
METRIC
INTEGERThe number of times people clicked on anywhere in your posts without generating a story
Post lifetime insightsPost link clicks
METRIC
INTEGERThe number of times people clicked on anywhere in your posts without generating a story, by consumption type
Post lifetime insightsPost video play clicks
METRIC
INTEGERThe number of times people clicked on anywhere in your posts without generating a story, by consumption type
Post lifetime insightsPost photo view clicks
METRIC
INTEGERThe number of times people clicked on anywhere in your posts without generating a story, by consumption type
Post lifetime insightsPost other clicks
METRIC
INTEGERThe number of times people clicked on anywhere in your posts without generating a story, by consumption type
Post lifetime insightsPost impressions
METRIC
INTEGERThe total number of impressions seen of any content associated with your Page.
Post lifetime insightsPost paid impressions
METRIC
INTEGERThe number of impressions of a Sponsored Story or Ad pointing to your Page.
Post lifetime insightsPost organic impressions
METRIC
INTEGERThe number of times people saw any unpaid content from your Page or about your Page in News Feed or on visits to your Page.
Post lifetime insightsPost viral impressions
METRIC
INTEGERThe number of impressions of a story published by a friend about your Page. These stories include liking your Page, posting to your Page's Timeline, liking, commenting on or sharing one of your Page posts, answering a Question you posted, RSVPing to one of your events, mentioning your Page, phototagging your Page or checking in at your Place.
Post lifetime insightsPost non viral impressions
METRIC
INTEGERThe number of times your Page's posts entered a person's screen. This does not include content created about your Page with social information attached. Social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.
Post lifetime insightsPost fan impressions
METRIC
INTEGERThe number of times your Page's posts entered a person's screen. This does not include content created about your Page with social information attached. Social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.
Post lifetime insightsPost reach
METRIC
INTEGERThe number of people who have seen any content associated with your Page.
Post lifetime insightsPost paid reach
METRIC
INTEGERNumber of people who saw a sponsored story or Ad about your Page.
Post lifetime insightsPost organic reach
METRIC
INTEGERThe number of people who saw any unpaid content from your Page or about your Page in News Feed or on visits to your Page.
Post lifetime insightsPost viral reach
METRIC
INTEGERThe number of people who saw your Page or one of its posts from a story published by a friend. These stories include liking your Page, posting to your Page's Timeline, liking, commenting on or sharing one of your Page posts, answering a Question you posted, RSVPing to one of your events, mentioning your Page, phototagging your Page or checking in at your Place.
Post lifetime insightsPost non viral reach
METRIC
INTEGERThe number of people who had any content from your Page enter their screen. This does not include content created about your Page with social information attached. As a form of organic distribution, social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.
Post lifetime insightsPost fan reach
METRIC
INTEGERThe number of people who had any content from your Page enter their screen. This does not include content created about your Page with social information attached. As a form of organic distribution, social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.
Post lifetime insightsPost "like" reactions
METRIC
INTEGERTotal "like" reactions of a post.
Post lifetime insightsPost "love" reactions
METRIC
INTEGERTotal "love" reactions of a post.
Post lifetime insightsPost "wow" reactions
METRIC
INTEGERTotal "wow" reactions of a post.
Post lifetime insightsPost "haha" reactions
METRIC
INTEGERTotal "haha" reactions of a post.
Post lifetime insightsPost "sorry" reactions
METRIC
INTEGERTotal "sorry" reactions of a post.
Post lifetime insightsPost "anger" reactions
METRIC
INTEGERTotal "anger" reactions of a post.
Post lifetime insightsPost video length (ms)
METRIC
INTEGERLength of the video in milliseconds.
Post lifetime insightsPost video views
METRIC
INTEGERTotal number of times page's videos have been viewed for more than 3 seconds.
Post lifetime insightsPost organic video views
METRIC
INTEGERTotal number of times page's videos have been viewed for more than 3 seconds by organic reach.
Post lifetime insightsPost paid video views
METRIC
INTEGERTotal number of times page's promoted videos have been viewed for more than 3 seconds.
Post lifetime insightsPost auto played video views
METRIC
INTEGERThe number of times your videos automatically played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds.
Post lifetime insightsPost clicked to play video views
METRIC
INTEGERThe number of times your videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, after people clicked play.
Post lifetime insightsPost video views (unique)
METRIC
INTEGERTotal number of times page's videos have been played for unique people for more than 3 seconds.
Post lifetime insightsPost organic video views (unique)
METRIC
INTEGERTotal number of times page's videos have been viewed for more than 3 seconds by organic reach.
Post lifetime insightsPost paid video views (unique)
METRIC
INTEGERTotal number of times page's promoted videos have been viewed for more than 3 seconds.
Post lifetime insightsPost 15s video views
METRIC
INTEGERThe number of times your videos played for at least 15 seconds, or for nearly their total length if they're shorter than 15 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Post lifetime insightsPost 60s video views
METRIC
INTEGERThe number of times your videos played for at least 60 seconds. This metric is counted only for videos that are 60 seconds or longer. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Post lifetime insightsPost video views sound on
METRIC
INTEGERThe number of times your videos played for at least 60 seconds. This metric is counted only for videos that are 60 seconds or longer. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Post lifetime insightsPost complete video views organic
METRIC
INTEGERThe number of times your videos played from the beginning to 97%, or more, of its length, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video. Returns 0 for reshared videos.
Post lifetime insightsPost complete video views paid
METRIC
INTEGERThe number of times your videos played from the beginning to 97%, or more, of its length, by paid reach. During a single instance of a video playing, we'll exclude any time spent replaying the video. Returns 0 for reshared videos.
Post lifetime insightsPost complete video views organic (unique)
METRIC
INTEGERThe number of times your videos played from the beginning to 97%, or more, of its length, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video. Returns 0 for reshared videos.
Post lifetime insightsPost complete video views paid (unique)
METRIC
INTEGERThe number of times your videos played from the beginning to 97%, or more, of its length, by paid reach. During a single instance of a video playing, we'll exclude any time spent replaying the video. Returns 0 for reshared videos.
Post lifetime insightsPost video view time
METRIC
INTEGERPost video view time
Post lifetime insightsPost organic video view time
METRIC
INTEGERPost organic video view time
Post lifetime insightsPost paid video view time
METRIC
INTEGERPost paid video view time
Post lifetime insightsPost video avg time watched (ms)
METRIC
INTEGERThe average time, in milliseconds, people viewed your videos. Only available for videos created after August 25th 2016. Returns 0 for reshared videos.
Post lifetime insightsPost video ad break impressions
METRIC
INTEGERThe total number of times an ad was shown during ad breaks in your videos.
Post lifetime insightsPost video ad break earnings
METRIC
INTEGERAn estimate of the amount you earned from ad breaks in your videos, based on the number of impressions and CPM of ads shown. Actual payments may differ if there are content ownership claims or other adjustments.
Post lifetime insightsPost video ad break cpm
METRIC
INTEGERThe average amount paid by advertisers for 1,000 impressions of their ads in your videos. This number also includes the amount paid to Facebook.
Post lifetime insightsPost clicks (unique) (deprecated)
METRIC
INTEGERThe number of people who clicked anywhere in your post without generating a story
Post lifetime insightsPost link clicks (unique) (deprecated)
METRIC
INTEGERThe number of times people clicked on anywhere in your posts without generating a story, by consumption type
Post lifetime insightsPost other clicks (unique) (deprecated)
METRIC
INTEGERThe number of times people clicked on anywhere in your posts without generating a story, by consumption type
Post lifetime insightsPost photo views (unique) (deprecated)
METRIC
INTEGERThe number of times people clicked on anywhere in your posts without generating a story, by consumption type
Post lifetime insightsPost engaged users (deprecated)
METRIC
INTEGERThe number of people who engaged with your Page. Engagement includes any click.
Post lifetime insightsPost negative feedback (deprecated)
METRIC
INTEGERThe number of times people took a negative action (e.g., un-liked or hid a post).
Post lifetime insightsPost negative feedback (unique) (deprecated)
METRIC
INTEGERThe number of people who took a negative action (e.g., un-liked or hid a post).
Post lifetime insightsPost 10s video views (deprecated)
METRIC
INTEGERThe number of times your video was watched for an aggregate of at least 10 seconds, or for nearly its total length, whichever happened first. Returns 0 for reshared videos.
Post lifetime insightsPost 10s video views (unique) (deprecated)
METRIC
INTEGERThe number of people who viewed your Page's videos for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds.
Post lifetime insightsPost organic 10s video views (deprecated)
METRIC
INTEGERThe number of times your Page's videos played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds, by organic reach.
Post lifetime insightsPost paid 10s video views (deprecated)
METRIC
INTEGERThe number of times your Page's promoted videos played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds.
Post lifetime insightsPost auto played 10s video views (deprecated)
METRIC
INTEGERThe number of times your Page's videos automatically played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds.
Post lifetime insightsPost 10s video views with sound on (deprecated)
METRIC
INTEGERThe number of times your Page's videos played for at least 10 seconds with sound on.
Video lifetime insightsVideo length
METRIC
FLOATTotal length of the video
Video lifetime insightsTotal video views
METRIC
INTEGERTotal video views
Video lifetime insightsTotal video views (unique)
METRIC
INTEGERTotal video views (unique)
Video lifetime insightsTotal video views auto played
METRIC
INTEGERTotal video views auto played
Video lifetime insightsTotal video views clicked to play
METRIC
INTEGERTotal video views clicked to play
Video lifetime insightsTotal video views organic
METRIC
INTEGERTotal video views organic
Video lifetime insightsTotal video views organic (unique)
METRIC
INTEGERTotal video views organic (unique)
Video lifetime insightsTotal video views paid
METRIC
INTEGERTotal video views paid
Video lifetime insightsTotal video views paid (unique)
METRIC
INTEGERTotal video views paid (unique)
Video lifetime insightsTotal video views sound on
METRIC
INTEGERTotal video views sound on
Video lifetime insightsTotal video completed views
METRIC
INTEGERTotal video completed views
Video lifetime insightsTotal video completed views (unique)
METRIC
INTEGERTotal video completed views (unique)
Video lifetime insightsTotal video completed views auto played
METRIC
INTEGERTotal video completed views auto played
Video lifetime insightsTotal video completed views clicked to play
METRIC
INTEGERTotal video completed views clicked to play
Video lifetime insightsTotal video completed views organic
METRIC
INTEGERTotal video completed views organic
Video lifetime insightsTotal video completed views organic (unique)
METRIC
INTEGERTotal video completed views organic (unique)
Video lifetime insightsTotal video completed views paid
METRIC
INTEGERTotal video completed views paid
Video lifetime insightsTotal video completed views paid (unique)
METRIC
INTEGERTotal video completed views paid (unique)
Video lifetime insightsTotal video 10s views
METRIC
INTEGERTotal video 10s views
Video lifetime insightsTotal video 10s views (unique)
METRIC
INTEGERTotal video 10s views (unique)
Video lifetime insightsTotal video 10s views auto played
METRIC
INTEGERTotal video 10s views auto played
Video lifetime insightsTotal video 10s views clicked to play
METRIC
INTEGERTotal video 10s views clicked to play
Video lifetime insightsTotal video 10s views organic
METRIC
INTEGERTotal video 10s views organic
Video lifetime insightsTotal video 10s views paid
METRIC
INTEGERTotal video 10s views paid
Video lifetime insightsTotal video 10s views sound on
METRIC
INTEGERTotal video 10s views sound on
Video lifetime insightsTotal video 15s views
METRIC
INTEGERTotal video 15s views
Video lifetime insightsTotal video 60s views
METRIC
INTEGERTotal video 60s views
Video lifetime insightsTotal video avg time watched
METRIC
FLOATTotal video avg time watched
Video lifetime insightsTotal video view time
METRIC
INTEGERTotal video view time
Video lifetime insightsTotal video view time organic
METRIC
INTEGERTotal video view time organic
Video lifetime insightsTotal video view time paid
METRIC
INTEGERTotal video view time paid
Video lifetime insightsTotal video ad break cpm
METRIC
FLOATTotal video ad break cpm
Video lifetime insightsTotal video ad break impressions
METRIC
INTEGERTotal video ad break impressions
Video lifetime insightsTotal video ad break earnings
METRIC
FLOATTotal video ad break earnings
Video lifetime insightsReels plays
METRIC
INTEGERThe number of times your reel starts to play after an impression is already counted. This metric counts reels sessions with 1 millisecond or more of playback. This metric excludes replays.
Video lifetime insightsReels reach
METRIC
INTEGERThe number of people who saw your reel at least once, whether or not the person played your reel. This metric is different from impressions, which includes multiple views of your reel by the same person. This metric is estimated.
Video lifetime insightsReels shares
METRIC
INTEGERThe number of times your reel was shared
Video lifetime insightsReels comments
METRIC
INTEGERThe number of comments on your reel
Video lifetime insightsReels avg time watched
METRIC
FLOATThe average number of milliseconds your reel was played during a single instance of playing it, including time spent replaying your reel. Because this metric includes replays, the value can be greater than the total length of the reel.
Video lifetime insightsReels total view time
METRIC
FLOATThe total number of milliseconds your reel played, including time spent replaying your reel.
TimeYear
DIMENSION
YEARYear
TimeYear month
DIMENSION
YEARMONTHYear month
TimeYear month number
DIMENSION
YEAR_MONTH_NUMBERYear month number
TimeMonth
DIMENSION
MONTHNAMEMonth name
TimeMonth number
DIMENSION
MONTHMonth number
TimeWeek number(sun - sat)
DIMENSION
WEEK_NUMBERWeek number(sun - sat)
TimeWeek number(mon - sun)
DIMENSION
WEEK_ISO_NUMBERWeek number(mon - sun)
TimeWeek start date(sun - sat)
DIMENSION
WEEK_START_DATEStart date of the week
TimeWeek start date(mon - sun)
DIMENSION
WEEK_ISO_START_DATEStart date of the ISO week
TimeDate
DIMENSION
DATEDate
PagePage name
DIMENSION
STRINGThe name of the Facebook Page
PagePage ID
DIMENSION
STRINGThe ID representing a Facebook Page
PagePage link
DIMENSION
URLThe Page's Facebook URL
PagePage about
DIMENSION
STRINGInformation about the Page
PagePage category
DIMENSION
STRINGThe Page's category. e.g. Product/Service, Computers/Technology
PagePage connected instagram account
DIMENSION
STRINGInstagram account connected to page via page settings
PagePage cover URL
DIMENSION
IMAGE_URLLink of the page's cover photo
PagePage description
DIMENSION
STRINGThe description of the Page
PagePage display subtext
DIMENSION
STRINGSubtext about the Page being viewed
PagePage impressum
DIMENSION
STRINGLegal information about the Page publishers
PageHas new page experience
DIMENSION
BOOLEANIndicates whether a page has transitioned to new page experience or not
PageHas whatsapp number
DIMENSION
BOOLEANIndicates whether WhatsApp number connected to this page is a WhatsApp number
PageIs community page
DIMENSION
BOOLEANIndicates whether the Page is a community Page
PageIs page eligible for branded content
DIMENSION
BOOLEANIndicates whether the page is eligible for the branded content tool
PageIs page messenger bot get started enabled
DIMENSION
BOOLEANIndicates whether the page is a Messenger Platform Bot with Get Started button enabled
PageIs page messenger platform bot
DIMENSION
BOOLEANIndicates whether the page is a Messenger Platform Bot
PageIs page owned
DIMENSION
BOOLEANIndicates whether Page is owned
PageIs page permanently closed
DIMENSION
BOOLEANWhether the business corresponding to this Page is permanently closed
PageIs page published
DIMENSION
BOOLEANIndicates whether the Page is published and visible to non-admins
PageIs page unclaimed
DIMENSION
BOOLEANIndicates whether the Page is unclaimed
PageIs page webhooks subscribed
DIMENSION
BOOLEANIs the application subscribed for real time updates from this page
PagePage can checkin
DIMENSION
BOOLEANWhether the Page has checkin functionality enabled
PageIs page supports donate btn in live video
DIMENSION
BOOLEANWhether the user can add a Donate Button to their Live Videos
PagePage phone no
DIMENSION
STRINGPhone number provided by a Page
PagePage temporary status
DIMENSION
STRINGIndicates how the business corresponding to this Page is operating differently than usual. Possible values:(differently_open,temporarily_closed,operating_as_usual,no_data)
PagePage username
DIMENSION
STRINGThe alias of the Page. For example, for www.facebook.com/platform the username is 'platform'
PagePage verification status
DIMENSION
STRINGShowing whether this Page is verified. Value can be blue_verified or gray_verified, which represents that Facebook has confirmed that a Page is the authentic presence of the public figure, celebrity, or global brand it represents, or not_verifieds
PagePage website
DIMENSION
URLThe URL of the Page's website
PagePage displayed msg response time
DIMENSION
STRINGPage estimated message response time displayed to user
PagePage merchant review status
DIMENSION
STRINGReview status of the Page against FB commerce policies, this status decides whether the Page can use component flow
PagePage messenger icebreakers
DIMENSION
STRINGThe default ice breakers for a certain page
PagePage messenger quick replies
DIMENSION
STRINGThe default quick replies for a certain page
PagePage messenger quick replies type
DIMENSION
STRINGIndicates what type this page is and we will generate different sets of quick replies based on it. Values include UNKNOWN, PAGE_SHOP, or RETAIL
DemographicsAge
DIMENSION
STRINGThe age of the people who have liked your page.
DemographicsCountry
DIMENSION
COUNTRY_CODEThe country of the people who have liked your page
DemographicsCity
DIMENSION
CITYThe city of the people who have liked your page
DemographicsGender (deprecated)
DIMENSION
STRINGThe gender of the people who have liked your page.
PostPost ID
DIMENSION
STRINGThe post ID
PostPost message
DIMENSION
STRINGThe message written in the post
PostPost message tags
DIMENSION
LISTProfiles mentioned or tagged in a message. This is an object with a unique key for each mention or tag in the message.
PostPost story
DIMENSION
STRINGText of stories not intentionally generated by users, such as those generated when two users become friends
PostPost story tags
DIMENSION
LISTThe list of tags in the post description
PostPost URL
DIMENSION
URLThe permanent static URL to the post on www.facebook.com
PostPost image URL
DIMENSION
IMAGE_URLFull size picture url from attachment
PostPost shared URL
DIMENSION
URLFull size picture url from attachment
PostPost created date
DIMENSION
DATEThe date the post was published
PostPost created datetime
DIMENSION
DATETIMEThe time the post was published
PostPost updated date
DIMENSION
DATEThe date the post was updated
PostPost updated datetime
DIMENSION
DATETIMEThe time the post was updated
PostPost promotion status
DIMENSION
STRINGStatus of the promotion, if the post was promoted
PostPost status type
DIMENSION
STRINGProfiles tagged in message
PostIs hidden (post)
DIMENSION
BOOLEANWhether a post has been set to hidden
Post commentPost comment ID
DIMENSION
STRINGPost comment ID
Post commentPost comment author
DIMENSION
STRINGPost comment author
Post commentPost comment message
DIMENSION
STRINGPost comment message
Post commentPost comment date
DIMENSION
DATEPost comment date
Post commentPost comment datetime
DIMENSION
DATETIMEPost comment datetime
VideoVideo ID
DIMENSION
STRINGVideo ID
VideoVideo title
DIMENSION
STRINGVideo title
VideoVideo description
DIMENSION
STRINGVideo description
VideoVideo type
DIMENSION
STRINGThe type either video or reel
VideoVideo content category
DIMENSION
STRINGVideo content category
VideoVideo live status
DIMENSION
STRINGVideo live status
VideoVideo post publish status
DIMENSION
BOOLEANVideo post publish status
VideoVideo source URL
DIMENSION
STRINGVideo source URL
VideoVideo permalink URL
DIMENSION
STRINGVideo permalink URL
VideoVideo embeddable
DIMENSION
BOOLEANVideo embeddable
VideoVideo embed HTML
DIMENSION
STRINGVideo embed HTML
VideoVideo crossposting eligibility
DIMENSION
BOOLEANVideo crossposting eligibility
VideoVideo instagram eligibility
DIMENSION
BOOLEANVideo instagram eligibility
VideoVideo created date
DIMENSION
DATEVideo created date
VideoVideo created datetime
DIMENSION
DATETIMEVideo created datetime
VideoVideo updated date
DIMENSION
DATEVideo updated date
VideoVideo updated datetime
DIMENSION
DATETIMEVideo updated datetime
VideoVideo backdated date
DIMENSION
DATEVideo backdated date
VideoVideo backdated datetime
DIMENSION
DATETIMEVideo backdated datetime
VideoVideo backdated time granularity
DIMENSION
STRINGVideo backdated time granularity