Blending across connectors

Every platform names its fields differently: "amount spent" on one, "cost" on another. The Blending method lets you map the equivalent field from each of your connectors into a single unified custom field. A cross-platform chart or goal can then use one field.

What you can do

• Combine one field per connector into a single unified field
• Build unified metrics like total Spend, Impressions, or Clicks across platforms
• Build unified dimensions like a single Campaign name, Ad group, or Country column
• Give each connector its own field or its own formula

How blending works

When you choose Blending, you select the connectors to include. Then you tell the field which field to use for each connector.

For each selected connector, you can map either:

• A single field - pick the equivalent field from that connector, or
• A formula - turn on Set formula to build a calculation for that connector (and even add conditional rules for it)

Metrics are summed

For a custom metric, the values from each connector are added together into one total. Mapping "amount spent" from Meta, "cost" from Google, and "spend" from TikTok gives you a single blended Spend metric across all three.

Dimensions are unified

For a custom dimension, each connector's mapped field flows into one unified column. Mapping each platform's campaign-name field produces a single "Campaign name" dimension you can group by, whichever platform a row came from.

Set it up

Next steps

• Formulas and conditions - Add per-connector calculations and rules
• Split text - Extract fragments from a naming convention
• Use custom fields - Use blended fields in dashboards and goals