Skills
Skills are pre-built audits and reports that run on your own Two Minute Reports data. Instead of prompting an AI from scratch, you pick a skill, a Google Ads audit, an SEO report, and more, and get a proven, structured analysis that pulls straight from your connected accounts.
Every skill works two ways: run it right inside Dash, TMR's AI assistant, or install it in your own AI assistant (Claude, ChatGPT, Claude Code, or Codex).
You'll find skills at MCP → the Skills tab. They're curated by Two Minute Reports and grouped by category (SEO, PPC, Social, Ecommerce), you browse, use, and download them; you don't build them yourself.
What You Can Do
- Run a pre-built audit or report on your live marketing data
- Use a skill directly in Dash with one click
- Or install the same skill in Claude, ChatGPT, Claude Code, or Codex
- Preview exactly what a skill does before you run it
- Get a clear, structured analysis of your data, and with some skills, a visual report you can download
Browse the Catalog
Open MCP and switch to the Skills tab. Skills are listed under their category, and each row shows the skill's name, a short description, the connectors it uses, and how widely it's been used.

Click a skill to open it. In the skill viewer you can switch between:
- Preview - a readable walkthrough of what the skill does
- Raw file - the exact instructions behind it
- Install - steps to add it to an external assistant
From here you can Copy the skill, Download it, or Use in Dash.

Use a Skill in Dash
This is the fastest way, no setup, no downloads.
On any skill, click Use (or Use in Dash inside the skill viewer). Dash opens with the skill's question already typed into the composer and a skill chip attached, just press Enter.

Dash then runs the skill's steps against your connected data and returns the finished analysis right in the panel.

Some skills also produce a visual report as an artifact, which opens beside the chat. You can review it there and download it as an image.

Install a Skill in Another AI Assistant
Every skill can also run in your own AI client. The idea is the same everywhere: add the skill, then just ask for it.
https://mcp.twominutereports.com/mcp). See Set up with Claude or Set up with ChatGPT. Claude Code connects Two Minute Reports as part of installing the pack, so it needs no separate step.Claude installs one skill at a time from a downloaded file.
- Open the skill on the Skills tab, go to the Install tab, and click Download, you'll get a
.zip(the whole skill folder). - In Claude (claude.ai or the desktop app), open Settings → Features → Skills and choose to upload a skill.
- Select the
.zipyou just downloaded. - Make sure Two Minute Reports is connected so the skill can read your data (Set up with Claude).
- Then just ask, for example "Run a Google Ads audit."
ChatGPT installs one skill at a time from a downloaded file.
- On the Skills tab, open the skill's Install tab and click Download to get the
.zip. - In ChatGPT, open Customize → Skills, then + → Create Skill → Upload a Skill.
- Select the
.zipyou downloaded. - Connect Two Minute Reports so the skill can read your data (Set up with ChatGPT).
- Then just ask for the skill by name.
Claude Code installs the whole skills pack and connects Two Minute Reports in one go.
- Add the Two Minute Reports skills marketplace:
/plugin marketplace add twominutereports/marketing-skills - Install the pack (this adds every skill and connects Two Minute Reports):
/plugin install tmr-marketing-skills@marketing-skills - Reload so the skills are picked up:
/reload-plugins - Then just ask for a skill by name.
Codex installs the whole skills pack from GitHub.
- Clone the skills into your Codex skills directory:
git clone https://github.com/twominutereports/marketing-skills ~/.codex/skills/tmr-marketing-skills - Start Codex with skills enabled:
codex --enable skills - Connect the Two Minute Reports MCP server so skills can read your live data.
- Then just ask for a skill by name.
How Skills Work
Behind the scenes, a skill is a step-by-step method that Two Minute Reports has written for one specific job. It tells the AI which of your accounts to pull, how to analyze the numbers, and how to lay out the report. The assistant then runs those steps against your live data through the Two Minute Reports MCP tools, so every number comes from your connected accounts, not a guess.
- In Dash, this happens automatically, the skill and your data are already connected.
- In an external assistant, the skill guides that assistant's own AI, while the MCP connection supplies the live data.
Requirements & Good to Know
- Connect the right data sources first. Each skill lists the connectors it needs.
- External assistants need the MCP server connected to read live data (Claude Code bundles this in its install).
- The catalog is curated by TMR and grows over time, new skills appear automatically, and exact names, versions, and counts can change.
- Skills in external assistants use that assistant's own AI, which may require a paid plan there.
Next Steps
- Set up with Claude - Connect the MCP server to Claude
- Set up with ChatGPT - Connect the MCP server to ChatGPT
- Editing with Dash - What else Dash can do with your dashboards
- Browse Connectors - Connect the data your skills run on