Connectors
Instagram Insights
Connect Instagram Insights to Google Sheets or Google Data Studio
The Instagram Insights connector gets your Instagram Insights data into Google Sheets and Google Data Studio. Use it to track your key metrics in a spreadsheet or a Google Data Studio report.
What you can report on
- Follower growth and audience demographics
- Post reach, impressions, likes, and comments
- Story views, exits, and tap-through rates
- Reel plays and engagement metrics
- Profile visits and website link clicks
Prerequisites
- An Instagram Business or Creator account
- The Instagram account must be connected to a Facebook Page
- At least Analyst access on the linked Facebook Page
How to create a connection
- In the Hub, open Connections & accounts.
- Select Create connection.
- Select Instagram Insights in the connector list.
- Select Next.
- In Name the connection, enter a name.
- Sign in with Facebook. Then allow Two Minute Reports access.
- Enable the accounts you want to report on.
- Select Done.
Only enabled accounts fetch data, and only enabled accounts count toward your plan. You can enable or disable accounts at any time on the Connections & accounts page.
How to get Instagram Insights data into Google Sheets or Google Data Studio
To get Instagram Insights data into Google Sheets:
- In the Two Minute Reports sidebar, open Data Queries.
- Select Add.
- Select the accounts you want to report on. You can select more than one.
- Select your metrics and dimensions.
- Select the date range.
- Set sorting and filters if you need them.
- Select Run query. Two Minute Reports adds the data to your sheet.
To get Instagram Insights data into Google Data Studio:
- In the Hub, open Google Data Studio › Instagram Insights.
- Select Create report.
- Select or create a query config:
- To use a query config you have: select it in Choose your query config. Then select Save.
- To create a query config: if you already have one, first select Create new query config in the list. Enter a name in Name your query config, and select the accounts in Select your accounts. Select Save.
- Select Create from scratch. If templates show under Quick start from a template, you can select one instead.
- Looker Studio (formerly Google Data Studio) opens in a new tab, with the Two Minute Reports connector. If you are in more than one team, select your team in Select your Team.
- In Select Query Config, select your query config.
- Select Connect in the top-right corner.
- In your new report, add Instagram Insights metrics and dimensions to the canvas.
